0103. WHAT'S THE BIG IDEA ? : 1 ใน 109 หนังสือควรอ่าน จาก นายกฯ ทักษิณ ชินวัตร
Whats the Big Idea: Creating and Capitalizing on the Best Management Thinking
by Thomas H. Davenport, Laurence Prusak, H. James Wilson
Publisher: Harvard Business School Press (April 2003)
Amazon.com Average Customer Review:
The Secrets of Successful Idea Practitioners Revealed...
Change management. Reengineering. Knowledge management. Major new management ideas are thrown at today's companies with increasing frequency-and each comes with evangelizing gurus and eager-to-assist implementation consultants. Only a handful of these ideas will be a good fit for your organization. Choose the right idea at the right time and your company can become more efficient, more effective, and more innovative. Choose the wrong one-or jump on the right bandwagon too late-and your company could fall hopelessly behind.
Thomas H. Davenport and Laurence Prusak say that some managers have found ways to improve their odds of success in the risky but essential game of idea management. In What's the Big Idea?, they introduce a largely unsung class of managers they call-idea practitioners-individuals who do the real work of importing and implementing new ideas into businesses. While gurus reap most of the credit when big ideas take flight, Davenport and Prusak's research reveals that idea practitioners actually play the most important role: They turn the right ideas into action.
Drawing from decades of consulting, academic, and business experience and from their novel study of more than 100 of these critical change leaders. What's the Big Idea? offers tools and frameworks for:
Assessing the merits of the top business gurus
Scanning and tracking emerging ideas in the marketplace
Distinguishing promising ideas from rhetoric
Refining ideas to suit your organization's particular needs
Packaging and selling the idea internally
Ensuring successful implementation
Davenport and Prusak prove that there are no faddish management ideas-only faddish ways of adopting them. Encouraging managers to embrace the power of ideas while avoiding the hype that often accompanies them, this pragmatic guide shows how passion and reason combine to build innovative companies.
"In engaging language and with many current examples, Davenport and Prusak offer a convincing explanation of how a handful of organizations are able to consistently derive commercial benefit from the good ideas of their own people and others. I consider Whats the Big Idea? to be a must-read, whether you are seeking to market your own ideas or to convert the ideas of others to competitive advantage."
Steve Kerr, Managing Director and Chief Learning Officer, Goldman Sachs
"In this original and important book, Davenport and Prusak answer their own question: the big idea is how ideas and their creators have shaped the foundations of management practices over the past four or five decades. Whats the Big Idea? thoroughly covers the history and sociology of ideas that have made a huge difference in how business is practiced."
Warren Bennis, Distinguished Professor of Business, USC, and coauthor, Geeks & Geezers: How Era, Values, and Defining Moments Shape Leaders
"What's the Big Idea? is a brilliant guide to finding and implementing sound business ideas. Davenport and Prusak have uncovered fundamental truths about business knowledge that simply cannot be found elsewhere. This is a timeless and relentlessly useful book. If you want your company to keep getting better every day, buy this charming and well-written book, study it, and keep talking about it with your colleagues."
Robert Sutton, Professor of Management Science and Engineering, Stanford, author, Weird Ideas That Work, and coauthor, The Knowing-Doing Gap.
"Davenport and Prusaks innovative analysis focuses not only on the critical ideas that change the course of business performance, but, more important, on the people and processes that transform ideas into results. In their fascinating description of idea practitioners, they will help readers to attain that lofty status."
Gary W. Loveman, President & CEO, Harrahs Entertainment, Inc.
Whats the Big Idea: Creating and Capitalizing on the Best Management Thinking by Thomas H. Davenport, Laurence Prusak, H. James Wilson
เป็นหนังสือแนวเดียวกับที่เขียนหนังสือ The Attention Economy
The Attention Economy: Understanding the New Currency of Business
by Thomas H. Davenport, John C. Beck
Publisher: Harvard Business School Press (September 2002)
Amazon.com Average Customer Review:
Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail!
คิดให้ได้ ขายให้ดี (WHAT'S THE BIG IDEA?)
ผู้แต่ง/แปล : THOMAS H. DAVENPORT / เทวัญ จันทร์วิไลศรี :แป
ISBN : 9749698924
Barcode : 9789749698921
ปีพิมพ์ : 1 / 2549
ขนาด (w x h) : 145 x 210 mm.
ปก/จำนวนหน้า : ปกอ่อน / 304 หน้า 1
ราคาปกติ : 250.00 บาท
ราคาพิเศษ : 225.00 บาท (ลดถึง 10 %) เฉพาะสั่งซื้อทางเว็บไซต์เท่านั้น
|Create Date : 12 มีนาคม 2551
|Last Update : 12 มีนาคม 2551 9:36:40 น.
|Counter : 675 Pageviews.