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พฤษภาคม 2549
10 พฤษภาคม 2549
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Public Relation - When we got new account..

Have you ever feel like this? This morning I wake up and think about the situation that I might face up with, and I don't want to go to work.

This feeling happens to me this morning. It is because I am not confident in myself as a consultant. Yes, I work as consultant in Public Relations and now I have to responsible new account in new industry that I have no experience before. Actually I am glad to have a chance to work and learn new things is unavoidable to face up with hard time. This is because being a consultant , the client expect professional to work for her.

I put a lot of my effort in learning its product from old news, website, discussing with my customer.

It is important to know information because without knowing their product, I don't know how to sell story to media in differnet angles.

Each media want something different, that is the selling point for them.

Moreover, I have to study media..there are a lot of publication/TV/Radio.. so I have to choose only targeted media. When I say study media, I have to know them as much as possible. Such as I have to know abotu column in publication. Which column that I can pitch an story for them, and what story that fit for them.

Both knowing products and media are the important things when I have new account. And now I am in this process...

I just hope that the more attempt in studying , the more good result...

Cheer Cheer..................................................

Create Date : 10 พฤษภาคม 2549
Last Update : 10 พฤษภาคม 2549 0:48:48 น. 8 comments
Counter : 273 Pageviews.

เคยคิดไหมคะว่า พีอาร์คอนเซ้าท์เนี่ยเหมือน "หนังหน้าไฟ" ต้องคอยประคบประหงมทั้งลูกค้าและสื่อ โอนเอียงไปฝ่ายหนึ่งฝ่ายใดมากก็ไม่ได้


โดย: ดุสิตา (ดุสิตา ) วันที่: 10 พฤษภาคม 2549 เวลา:8:56:04 น.  

What's kind of your Public Relation Consultantcy

Do you have to use CRM involve in your work?

โดย: หากผมรักคุณจะผิดมากไหม วันที่: 10 พฤษภาคม 2549 เวลา:10:04:46 น.  


ใช่ค่ะ ..ถูกต้องที่สุด
แต่วันนี้เป็นอีกวันที่เหนื่อยกาย และเหนื่อยใจค่ะ


I have to know about this "CRM" concept because it is about marketing.

CRM is very interesting. do you know about Business Intelligence(BI) .. I think this is cool,too.


โดย: The Phu IP: วันที่: 10 พฤษภาคม 2549 เวลา:19:49:50 น.  

I think it doesn't matter much whether the product is new to you or not. When you get a new account, IMHO, everything is in a learning process. This is maybe because you don't know how or what kind of this client will be like.

So .. you are a PR consultant...what are the tasks you are responsible for? Does it include media planning, image building and so forth..?

Have a nice day for each working day.

โดย: Brownie point วันที่: 10 พฤษภาคม 2549 เวลา:23:10:35 น.  

You are lacking of your confidence because of lacking of ideas/knowledge about your current products, right?

There are several ways to hurdle this task... It's your call... But, if I were you as a consultant, I would find another consultant, a technocrat, who could give me technical details about weaknesses and strengths of those products to me in simple plain explanations.

Then I would use my expertise in public relation to strengthen those strengths and avoid mentioning those weaknesses.

I'm not suggesting you to study by your own in this case because you have time constraints... It might be too optimistic to learn everything you're not familiar with by your own all the times.

Go out jogging, it might clear your troubling mind somehow.

Good luck krub!!

โดย: amatuer translator วันที่: 11 พฤษภาคม 2549 เวลา:0:22:55 น.  


เราเคยทำบริษัทพีอาร์คอนเซ้าท์มาเกือบตั้ง 10 กว่าปี

แล้ววันหนึ่ง ..
ขณะที่นั่งอ่านหนังสือพิมพ์ แล้วน้ำตาก็ไหล

ตอนนี้ลาออกมาได้เกือบ 2 ปีแล้ว
คิดถึง "หนังสือพิมพ์" แล้วน้ำตาก็ไหล (เหมือนกัน)



โดย: ดุสิตา IP: วันที่: 11 พฤษภาคม 2549 เวลา:15:19:49 น.  

Thank you for all encouragment ka. I got more power to do things ka.

Hi k.Brownie Point,

As a PR consultant, my area is not go to media planning ka. As I know, media planning is related to advertisement. As long as we have to play money to media,it will not in PR area ka. This is in what I define PR in my job ka. But as I have ever read some magazine,other people will define differently, probably.

I have a friend working for media planning. He have to plan to buy media from TV , radio, magazine to put advertisement. Or there is many type of advertisement that we call tie-in program> such as let actress pay something about our product indirectly or directly...

but for me as a PR consultant, I have to find a way to make media interest in our product and would like to say/write/interview about our product/service without paying them money ka.

So sometimes you may see many company arrange many big/innitiative event to attract media to join ka. Although we do not have to pay to media but we pay for organizer.

Yes, PR is to build image ka. Sometimes you may see that many company do community activities. > it is help to create good image for that company, media will think positive about the company and write good thing.

As a PR consultant I have to give a recommendation to them counselling, which area that will be interested by media. without knowing its product, competitors and the movement of that industry,we will encouter the hardtime to give comment to them.

- yes, we have plan PR activities.. and continue doing it to sustain momentum to media. So they don't feel that we disappear.

-Try to find good channel, good TV program , good column that wud match to our product or maybe M.D/Product manager lifestlye...

- monitor news to customers, so they know what going on in competitors.. or what issue that media give an important to.

hi Khun A.T.

Thank you for your recommend ka.


โอ้โห คุณดุสิตาอยู่มาตั้งเป็นสิบปีเลยเหรอคะ ไว้ว่างๆ ให้คำแนะนำด้วยสิคะ หรือ มาแชร์ประสบการณ์ให้ฟังบ้างคะ
หาคนที่ทำงานด้าน PR ยากจังค่ะ

ขอบคุณนะคะ ที่ให้กำลังใจค่ะ

โดย: The phu (The phu ) วันที่: 12 พฤษภาคม 2549 เวลา:0:16:29 น.  

Good articles about Forensic Accountants. Thank you!

โดย: Aussie angel วันที่: 10 มกราคม 2555 เวลา:8:30:23 น.  

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Hi, I am very pleased to have my own blog. This blog was inspired from a friend from Pantip -Klaiban.... Actually I do write diary in my book..not everyday but quite often.. and in Thai.

I started to know Klaiban (Pantip) when I intended to have a Toefl test and found out adviser there. Many friends gave recommend on my essays and encouraged me in writing. I wish I can do it better.


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