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¹зѡҡ ...ӡѡ ?



˹ѧǡѺ÷ӡ ա ͹ ?
礧͹˹ѧ蹹
͹س˹ѧ سҨФԴẺ...

㹷ͧҴ仴˹ѧǡѺ Marketing ҡ ҡ ѹ
褹¹ Know-how ҡ˹ѧҹǻʺ㹡÷ӸáԨèѡ褹 ? §ɮշöԸա÷ӡԧ

˹ѧ ?¹зѡҡ ...ӡѡ ǺǡѺ â õҴ äԴط
ʵ觡¹͡þѲҵͧ "觨Ѻ÷ӸáԨҡٹ"
й˹ҧѴ㹡÷ӡ س "" "" "" Know-How ҧҹõҴ õҴ "ѧ" 駺͡Ըաشͧҧ Ըա§ "ԸշҧõҴ (Marketing Method)" سҧ֡ ͹÷ӸáԨԹԧ

: Ryosuke Yoshii
º§: ѵ ѵѹ
Ҵ: 145 x 210 mm.
Ҥ: 180 ҷ
ӹǹ˹: 160 ˹
ISBN: 9789744433930
-------------------
ٵҧ˹ѧͧӹѡ ӹѡ ...




 

Create Date : 04 ѹ¹ 2552    
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ѹ ҧʹФ : ͡觤稴¾ѧͧѹ

ʴդ ѹ˹ѧйաǤеѭ



ѹ ҧʹФ
By Ayumi ISHII
. ͡ҭ
ӹǹ˹ 200 ˹
ҧ

١ѹ˹һ ѹʴ ҴͧǡѺաµͧҧʴʡѹ˹ ͹ ѹͺ ԷԾšѺҧШԵ㨢ͧҧҡ Ф 繷ҹӾѧͧѹһء㹴ҹҧ ҡ

˹㹹鹡͡͡㹡觡СõʶҹСѺʶҹóҧ ˹ѧѧԴ¤֡Ѻѹ (ҹԧ ҡ͡Ф Դ֧ 555)

͹͡յҧ ͧ鹴¡÷ӤѡѺҾѡɳͧյҧ ѹ͹ ͧյҧ ͹ҨзԴ֡ᵡҧѹ 觨ռ͡չ ѡɳТͧͺաᵡҧѹ ͧдѺᴧ֡繤ԧ ҧä Ъͺʴ 㹢з褹չԹ֡繤ִѡ˵ؼ蹤

(ǹ .. ͧͺʡ͵ ¨ش ·ҧ §բ͹ ´·պ͡繤ѧ ʧ¨繻ִ蹶 555 )

ҵͧ繤ѧ ˹ѧ͡ҷӤѡѺշСѺͧҹкջШӵǫ觨͡ 4 ռ м

Ĵ-ҧͺ (Bright & Warm)
Ĵ͹-͡ (Soft & Cool)
Ĵǧ-֡ͺ (Deep & Warm)
Ĵ˹-͡ (Sharp & Cool)

ҡҵҨѴ㹻˹Ẻͺ оӵͺҨѴ㹻˹ ٵҧշѺͧ ͧ͡շͺ٨ؤԡ͡ʹٴբҹͧ (^___^) ͸Ժ¹Դ Ĵ ǡѺĴ١ŹФ 繪觻

յҧҽҡѹ¤ ҡ÷Ẻͺ .. ҵͧѴ㹻ĴԤ ǹ˹觢ͧҧշѺ㹻Ĵ ѧҾҹҧ



Ҿҧ硹¹Ф ѧյҧ Ѻлաҡ

ѧյҧ͡Ѻͼ ͧдѺ ˹ Ҿѹ Ѵ ͨͧ ˹ (繨ش鹺) СѺʶҹóҧ ͡觤ʶҹó 㹡÷ӧҹ㹪ԵǹǷ͹ öѹն֧ 46 ҧ

ҧ Դ㹷ӧҹ ǽµç áǢ è ʴ ûʸʹҧԵ ԷҾͧûЪ õԴ͸áԨ áǵѡ͹ѧѺѭ Ѻ֡ըҡѧѺѭ (Ѻӧҹ óչ餧йʹ繾 ())

ǡͧٵҧ˹ʶҹó÷ӧҹѹ

ҷҵͧ仵ԴͧҹҧзѹѹѴ͹ ⪤ Ҩ龺Ѻ˹ҷѺԴͺ ǹ˭ѡж١ʸҧ繪 ͹ѧ 㹡óẺҨж١ʸ ʴҷշԧա Ҩҫ͡㹤駵仡

շШйʶҹó ͧ 觶١¡ 觡õԴ ҾѡɳͧԧСͧš 駷餹Դ㨡ҧ ¨з餹龺ѹáԴ֡Ҩͧѧ觷Ҿٴѡ˹ ѧ鹨֧շҷͧաѺѧ


ǹʶҹó㹪Եǹ ͡ʶҹѴЪ¤¤ЪŴ˧ش˧Դͧա âͤ׹ͻѺѹ ¿ äǺͧ͵ͧèŴ (繡óշ .. ʹҡش¤ ਡͧǹҹ Ҩ繼ѧҡҹ˹ѧ ())

ͧҴٵҧ˹ʶҹó㹪Եǹǡѹ ҧ¤ ҨҡҾҹҧ

(1) ͧ˹ѺͧâѴ˹ҢͧҧС
(2) ͧ˹Ѻͧü͹¤´



¤
(1) Ҿ A շЪ¤¤˹ҢͧҧС
(2) Ҿ B շЪ¼͹¤´


Ѻ÷ҡշСѺʶҹó úҧ ҧ (ҹ) Դѹ


й͡ҡ͡繻ªʶҹóҧ ѧդ鹰ҹǡѺ ӵͺͧӶ դáѹ ͧբͧ ѡ鹰ҹͧèѴ ֧ªҧԵԷҢͧ㹴ҹ ա¤ ŢͧաѺ֡ 蹵-ʧ ͹-˹ ˹ѡ- -

Ҷ١ ¡ѹش˹عФ ( Ҷٻ .. ԹҨ٧ ʧʹ¨ж ҡҷͧԹͧҹФ )


Ǿѹ˹ҡѺ˹ѧʹʹա

ص
Ҥس
Ҥس١觵Ẻž෪ѹ (ҧҾ¹ͧ Star Trek)
ҤسԴŧ
...ǨԴâ ??

ҡǨԴâ ôԴ͹ ... ԴҤӵͺ㹺͡˹Ҥ





 

Create Date : 28 áҤ 2552    
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ѺѺ "ҹ" ´ : ʹ§Ѻ¹

ʴդ ѹ˹ѧйաǤ





ѺѺ "ҹ" ´
¹ Nagashima Yukio
º§ Ծó ѹѵ
ӹǹ˹ 264
ҧ



ҹǢҨФԴ " !" ..׹ѹзشФѺ˹ѧ ѺѺ "ҹ" ´ ҧҨԧ Ѻ¹ ᢹ ʹ ˹ѧͷйӤǹǡѺ෤ԤèѴ§Թ СèѴҹſԹ ͧ "ŧع" "ŧç"


! ͹Ҷ֧ѧ ;ٴ֧ ѡ˹¹Ф ǧ˹ѧ͡Դ ѹ ¹ȹ ʹءҾѲͧ (ǴԵʵ) Դҧաط (Ǵ-ѴøáԨ) ѧ ǹ֧ ѺѺ ҹ ´ (Ǵ-ѴøáԨ) ͺ͡͹ѧաеҵԴ ѹ ҧʹФ (ǴþѲҵͧ) ǡѺ͡㹡觵 ͡ǢͧͧСѺ͡ ʶҹóҧ 㹪ԵШѹšáԨ ѧФʹ͡ ѭҤ˹ҨѧФ



! Ҿٴ֧ ѺѺ ҹ ´ ա



Smiley Թ㹫 ͹ ѧࡵҨջ¹蹹Թй Թѡ NEW Դſ ҧա繡ͺ ͺٻ ҾɳǡҧԹ㹡ͺ աͧ͵С ҧԹҵҧ鷴ͧ ǡѴ§Թǡѹ¡ѹ繡 ФФԸշҧҹҧ ¡ʹ㨨ҡ١ҷԹҹ ·ͧ㨨ͧФ Ѻ١һ¾ǡ鹴֧ٴͧ仴ѡ˹ѹ (ԧ ҨФҡҡǹǴ )



ҶѺ鹰ҹ ҧҹ㹡¡ʹ㨨ҡ١ ١ʹԹ ͡㹷ش ˹ѧ ѺѺ ҹ ´ ǺҡԸ ҹҨҧҹҴ˭ ҹ ö任Ѻ ʹ·ͧŧعҡ ¹Һ͡Ф ŧعç Ѻ¹ ҧԧѧ зͧ ʹ¢ͧҹǤ



Smiley ش蹢ͧ˹ѧ Ǻ෤Ԥҧ ҡ· èѴ§ԹҺſ õſ èѴҹ èѴ ҾСͺ͸Ժ ҹ¢ ͨШԹҡ͡ ö任ءԧ



Ժҧ෤Ԥ˹˹Сѹ (෤Ԥ˹һ¤ ͧѧࡵٹФ)






ҡҾ Smiley ͡èѴ§Թջҳҡʵ͡


ѺҹͧèѴ§Թ͹ջҳҡ ͧʵ͡ԹҡԹ ١֡ԹҢҴ ͷҹաԹҧͧͧ ҨԸ Ѵ§Դ繪ͧҧ Ըաá Ѵ§ẺԵҧͧҹҧ ҧͧԹҹ 㹡Դ繪ͧҧ ͧººҳʵ͡


Smiley ҨѴ§Ẻժͧҧͧʵ͡ 20 ͧ x 3 = 60 ͧ

Smiley ҨѴ§Ẻҹ繪ͧҧʵ͡ 14 ͧ x 3 = 42 ͧ


д͹Թҡʵ͡ !



ѧԸաèѴ§Ẻ ֧ ԸըѴſѺйԹ Թʹ Թй Թ Թҷչ˹ѡҡ ԹѺ ԹҵĴ١ ⴴ Ҷ֧ աҡ ҡҹ;鹷ͧԺҨзԴ¹ŧѹȨ !!


ؤɰԨẺ ҹҤͧԸաеʹ·袳ǡѹͧԸշͧԹعҡ Դŧعҡŵͺ᷹ ǡС˭ Щй ѡ лѺ¹§硹µ෤Ԥй˹ѧ ժ仡Ҥ ҧ¡ͨͧǷҧҧ աҧ¹ջʺó㹡èѴҹ֧ 30 ѧӤѭѺ ŧع·ŵͺ᷹٧ Щй鹡ͧ¤ҧкҹ



ͨͧҾҧ ѹǹФ
ҡ¹෤Ԥ ա ͧ仵ҹἧ˹ѧǤ ͡ ͧ仫ͷҹ ҧǹͧ


˹ҨҾ˹պ ѹ ҧʹФ ѧФ


^______^




 

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Դҧաط : ѺԴطҧҪվ





Դҧաط
: Yoshinori Saito
: ѵ ԭ
Ҵ: 145 x 210 mm.
ӹǹ˹: 352 ˹
ISBN: 9789744433879

ѹй˹ѧͧӹѡ ... ¢͹ӤӹӢͧ سѵ ԭ ͡سҹҧѴਹشФ
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Ҩͧҹͧ㹪ԵШѹ ѡоѺʶҹóͧѭ ¤駷Ҩ֡觡Ѻ˹ ͹ҹ ͤǺҧöѭҧǴջԷҾ ѧöᨡᨧ繻ѭ͡ҧк ѭçش ѧö·ʹԴͧ餹ͺҧҧѴਹա öԴҧк蹹¡繤դö㹡äԴԧط (Strategic Thinking) 觷ѡẺ繷ͧҧšͧáԨͧѺ ʹҾǴС觢ѹҨ¹ŧ ҧǴҡ㹷ء ѹ

͹ҷҺҡäԴԧط觷Ӥѭҧ㹡 ӧҹ ͪµͧͺǡѺպ ˹ѧ㴷ö͸Ժ äԴԧط 㨧 ͧҾѴਹ ѧö份֡µͧҡ㴹ѡ ǹ˭ѡоٴ֧äԴԧطͧҡԹ ͸ԺͧäԴԧطԧɰʵ·ɮ (Game Theory) ͷɮ ͧ 餹㨼ԴҡäԴԧط繷ѡʵѺ дѺ٧觻ЪѹͧѷҴ˭ҹ ǹҴҹèѴ͡õҴѡԺ¡Ẻͧ (Model) ͡ͺԴ (Framework) ҹèѴõҧ ʹ¡ٷժ§ͧš͸Ժ¡äԴԧطٻẺͧ кǹ (Process) ѡ֡ҴҹøáԨ¤㨼ԴẺͧ͡ͺԴѧ ٵ㹡Ҵصˡö˹ º¸áԨẺ稤úǧ

зѹ˹觼͡ʾѺ˹ѧҧԹҧ仺 Է¹ ȭ ͻҳ 2-3 շ 觷֧ٴʹ㨢ͧѹѺá ˹ѧᵡҧҡ˹ѧͧ͢µѹµçִԴѺ Ẻͧ (Management Model) ͡ͺԴҹèѴ (Management Framework) Ѻᨡᨧ ԸաäԴԧط ͡繷ѡСäԴẺ 4 С




鹨ҡêʶҹó觢ѹҧáԨͧԵѳкԡ ҧ ͡ҧԴ㹪ԵШѹҧͧ ҹ иáԨ觾ʴآ ͨк͡һ繻ѭ㹷ҧáԨǹͧͧá˹ ١ͼԵѳ äǤԴǡЪѴਹ äԴҧ˵ շҷ ֧ҧ˹觼Եѳͺԡ㨢ͧ С÷ѷ лʺ㹡ôԹáԨҹҧطº ͧҡշѡСäԴͧѧǷȹͧ ҡ鹼觨Ф ͸Ժ·ѡТҧ鹨ҡ鹰ҹ价Т ¡ҧԵѳ ԡ ͺѷ㹵Ҵ 駼ŢͧùӡطԴҡѡСäԴѧ任Ժѵ Сͺʹ 㹵͹ ҷѡо鹰ҹ 4 һҹ§ѹ ԸաäԴԧط ط ԸѭҔ çش ҧä ˵ շҷ ºԧ觢ѹҧҷ


觷ʹѺ˹ѧ ͸Ժ ѡСäԴ 觻ͧҡ ҹöͧҾ ¢Ũԧ㹵Ҵ աó֡ҷҹʹء㨧 ҾСͺҡµʹ 駹ҡó֡ҴѧǨ繵ҧͧԵѳ ԡ ͺѷ㹻ȭ蹫觼ҹҧҹҨ֡¤ ùѡ ǡѺͧ֡ҡѺͧóҸԡҢ͸Ժ ˵آͧкҤǡͧѺº ҹöӤҾǴҧáԨͧ Тͧ觷觵ͧèҺ觢

ҡ äԴԧط줧ͧŵҧ¤¤Դ мѧ˹ѧЪ¨شСҹѹ֡й ѡСäԴ鹰ҹ 4 Сù份֡ԺѵԨԧ ͻٷҧö㹡äԴҧк йѭҧط㹪Ե÷ӧҹԧҧŵ...
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ٵҧ˹ѧͧ͡ӹѡ ... ԡ




 

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Ժѵԡ¹Ե...СԵͧ繤



Ժѵԡ¹Ե...СԵͧ繤

Hiroyuki Ishii (ء Ԫ)
. ͡ҭ
˹ 200 ˹
ǴԵԷ-Ѳҵͧ
ISBN 978-974-443-323-7

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֡ҡ¹ŧǵͧͧͧѹҧ

- դ㹵ͧ
- áѺ
-
- öԡշҡԡ
- عФӾٴСáзӢͧ

աҡ 觷ء礧յǵͧ㨵ҧ ѹ .. դ ԹԹ˹ѧͧ͢ԹŴҤ繵 ()

֧ͺ㨢ʹҹ״ͧͧ˹ ͧ·¹ͧԧ Ѻ ¹ͧͤªԹͧͧѹҧҡʹԹ

ҧ ѹҵʹҡ繤ºҡҹ Ͷ֧ѹشҹáҧ ǡ价ҧ ͧþ ‘ӧҹ˹ҵ 5 ѹǹ ͼ͹ºҧ’ (ʺóçա)

Ƕҡѧ͹ҧբҧ зѧ䧴 ?

.. 鹾Ըէ ʹйͧ价ӵ٨ҡ˹ѧ Ժѵԡ¹Ե...СԵͧ繤

˹ѧйԸա¹ŧͧҧ ѡç ෤Ԥ “” Եӹ֡ͧͧ ¡Ѻ价йԴ йԴ 繵ͧ÷Թѧ㹷ѹ ¹ŧͧҡششҵ㨷 С (Ѻ .. ͧФ׺) ǷءöǢػä 駷Դҡͧ ( ) Դҡ ( ١͡ ١ٶ١) 㹷ش

ա駤ͧѡԺͧ㹷ѹ! С¹ŧͧ㹪Ǣ׹ ѺҧҨ ѹҡҡ Ѻ ҨмԴѧ繷Ѻҵǵͧ繵ǵԧͧҷö¹ŧ㹷ش

͡ҡѧ෤ԤҤԺѵԧԵԷҧ·ö任ءѺõԴ÷ءٻẺ Ҩ繡ûѹҧؤ õԴ͸áԨ ѡ С֡

ҧ Ѻͺͧѡع仡ѺԴͷҷբͧ ҡ繵Ǣͧͧ ˹ѡ蹤ҷ ෤Ԥ㹡ý֡Ǻͧ ѧ 駨Ե͹ͧ ˹ “ 1 ҷԵ 索Ҵ” ѧöѧ͡ҡ 觡Тöѹ ͢öѹ᷹ (ѹ繡ý֡ͧͧ㹡Թҧ仴㹵) 繡ý֡ͧͧպ͹仡Ѻ٭ §֡ͧ зس ʧդ㹵ͧҡ觢

෤Ԥ¡繵ҧ§˹ ෤Ԥ˹ѧ ѧա෤Ԥʹ ෤Ԥд˹ ŧͷӡ礧 ѧ觷Ӥѭش Ҩеͧŧͷ ֧ “Ժѵԡ¹Ե...СԵͧ繤” ԧ ^__^

й˹ѧش ҹѻ˹ѧ觪ҵԤ駷 37

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