H&M can do no wrong when they have someone like CoCo showing off your new spring collection. She looks amazing as always.
It's time to get updated.
Ann Sofie Johansson, Head of Design at H&M, and Tim Blanks, style.com, share their insights on the trends for spring 2009. Everything you need to know - to be in the know - before spring even starts!
"Style wise there's a liberating variety of fashion right now. There are endless different ways for our creative customers to express themselves, which is extremely inspiring for the H&M design team. We're also focusing on sustainability in design and production and investing in organic materials," says H&M Head of Design Ann-Sofie Johansson.
The season's most important retro reference is romantic and chic. It's all about dresses and wide skirts, with the focus on the waistline, feminine blouses, tailored jackets and blazers, shirts and obvious classics such as chinos, denim and T-shirts.
Tailoring is simple and often androgynous with uniform-inspired cuts and details à la 1970s elegant Parisian "Le Safari". Styles are minimalist as well as over or under dimensioned and draping. But it's mainly blends of materials with new finishes, and technical and organic materials that update tailoring this spring.
Art and Architecture
Architectural forms and proportions continue to inspire, as does an experimentally futuristic and sometimes eccentric attitude. This reappears in references from the art world with everything from the fashion style of famous artists (with August Strindberg and David Hockney being diverse examples of style icons in art) to colorful motifs and patterns inspired by historic and contemporary art and architecture.