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 Wisdom from a Superstar Salesman,
Harvey Mackay has done it again. Unparalleled wisdom from a superstar salesman. Pertinent to today's marketplace. Practical strategies. Precise tactics. Pivotal in its career impact!
Just like his previous books, this book has bestseller written all over it.
But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.
Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.
But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).
This book is definitely Harvey Mackay at his best.
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