ตุลาคม 2563

 
 
 
 
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Kanyamon Kanchanathaveekul: View of Mediating Role of Organizational Innovation among the Product,
View of Mediating Role of Organizational Innovation among the Product, Process, Marketing Innovation and Organizational Performance in the Government Organizations in Thailand


Kanyamon Kanchanathaveekul1 ,  Boonthong Uahiranyanon2,
Tianchai Aramyok 3,   Wannaporn Buddhapoompitak 4

Abstract 
 
The examination of the mediating role of organizational innovation among the product,
process, marketing innovation and organizational performance in the government
organizations in Thailand is the foremost goal of the existing study. The data were gathered by taking the questionnaire method from the department of research and data was analyzed by employing the PLS - SEM. The results show that positive links among the product, process, and marketing innovation with organizational performance. The findings also show that organizational innovation has positive mediation among the product, process, and marketing innovation on organizational performance. These findings are helpful for the policy developers that they should develop effective policies for innovation adoption that enhance firm performance



Create Date : 30 ตุลาคม 2563
Last Update : 30 ตุลาคม 2563 15:06:28 น.
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