Troubled smartphone manufacturer HTC plans to sell only medium- to high-end handsets despite struggling to match sales of its competitors. ?We don?t want to destroy our brand image,? HTC CEO Peter Chou said in an interview with The Wall Street Journal. ?We insist on using better materials to make better products that offer premium experience. Many consumers like that.? The executive?s statements come at a time when many industry watchers are beginning to question HTC?s current strategy. While companies such as Motorola and Samsung are releasing low-end handsets in the blossoming Chinese market, Chao maintains that HTC?won?t use ?cheap, cheap phones? to boost its market share. The Taiwanese company instead plans to ramp up its marketing efforts and expand its

Create Date : 20 มิถุนายน 2555
Last Update : 20 มิถุนายน 2555 22:58:57 น.		0 comments
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