ⴹѷà¨éÒä˹¤Ãͧ㨤¹ä·Â Krispy Kreme ÊÃéÒ§ÀÒ¾ËÃ×ÍÍÃèͨÃÔ§??
ÀÒÂËÅѧ¨Ò¡¡Ò÷Õè Raffles International College ä´é¨Ñ´·Ó¡ÒÃÇÔ¨ÑÂÈÖ¡ÉÒ à¾×èÍËÒÊÒà˵ØÇèÒ·ÓäÁÂѧ¤§ÁÕè¼Ù餹ÁÒ¡ÁÒÂä»Ã͵èͤÔÇ·ÕèÊÂÒÁ¾ÒÃҡ͹ à¾×èÍ«×éÍⴹѷ Krispy Kreme ÀÒÂãµéÊÁÁµÔ°Ò¹ÇèÒÁѹÁÕ¤ÇÒÁÊÑÁ¾Ñ¹¸ì¡Ñº¤ÇÒÁ¹ÔÂÁ¢Í§áºÃ¹´ìµÐÇѹµ¡ËÃ×Íà¾Õ§ÃʪҵԷÕè´Ö§´Ù´áÅÐÂѧ¤§ÁÕ¼Ù餹à¢éÒµèͤÔǨӹǹÁÒ¡ÍÂèÒ§µèÍà¹×èͧ
¹Ñ¡ÈÖ¡ÉÒ Business Marketing ¨Ò¡ Raffles International College ä´é·Ó¡ÒÃÊÓÃǨÅÙ¡¤éҢͧKripy Kreme ¨Ó¹Ç¹ 550 ¤¹ «Ö觡ÓÅѧÂ×¹ÃÍÍÂÙè㹤ÔÇ·Õè˹éÒÊÂÒÁ¾ÒÃҡ͹à¾×èÍà¢éÒ仫×éÍⴹѷ¨Ò¡ Kripy Kreme ·Ñ駹Õéà¾×èͤé¹ËҤӵͺÍѹ¹èÒʹã¨ã¹»ÃÐà´ç¹¹Õé
¨Ò¡¹Ñ鹹ѡàÃÕ¹Âѧä´é¹Ó¡Ò÷´Êͺâ´ÂÇÔ¸Õ blind taste test (¼ÙéªÔÁ¨ÐäÁèÃÙéÇèÒⴹѷ¹Ñé¹à»ç¹áºÃ¹´ìÍÐäÃ) â´Â¹ÓⴹѷÂÍ´¹ÔÂÁ Íѹä´éá¡è ÁÔÊàµÍÃìⴹѷ Krispy Kreme áÅÐ Dunkin Donut ä»ãËé¼Ù餹º¹¶¹¹ÊÕÅÁªÔÁáÅéÇÊѧࡵض֧¼ÅµÍºÃѺ ¾ºÇèÒÁѹÁÕ¤ÇÒÁÊÑÁ¾Ñ¹¸ìÍÂèÒ§à´è¹ªÑ´ÃÐËÇèÒ§ÃʪҵÔⴹѷ¢Í§ Krispy Kreme áÅСÃÐáÊ·Õè¼Ù餹仵èͤÔÇ«×éÍ
·ÓäÁ¤¹¶Ö§Âѧä»à¢éÒ¤ÔÇ à¾×èÍÃÍ«×éÍ Krispy Kreme
¨Ò¡¼Å¡ÒÃÊÓÃǨ¼ÙéºÃÔâÀ¤ Krispy Kreme ÊÂÒÁ¾ÒÃҡ͹ ¾ºÇèÒà˵ؼÅËÅÑ¡·ÓãËéÁÕ¤¹¨Ó¹Ç¹ÁÒ¡ä»Ã͵èͤÔÇ«×éÍ à»ç¹à¾ÃÒоǡà¢Òä´éÅÔéÁÃʪҵԷÕè´Õ ´Ñ§¹Ñé¹Áѹ¨Ö§à»ç¹à˵ؼŧèÒÂæ ÊÓËÃѺáºÃ¹´ìÍ×è¹·Õèʹã¨à¢éÒÁÒ·ÓµÅÒ´ã¹àÁ×ͧä·Â ÃʪҵÔà»ç¹ÊÔè§ÊÓ¤ÑÍÂèÒ§ÂÔè§ äÁèÇèÒÇèҤس¨Ðà»ç¹à¨éҢͧÂÕèËéÍáºÃ¹´ì´Ñ§¢¹Ò´ä˹ äÁèÇèҤس¨Ðâ¦É³ÒªÇ¹àª×èÍÁÒ¡à·èÒã´ áµè¶éÒµÑÇÊÔ¹¤éҤسÀÒ¾äÁè´ÕáÅÐÃʪҵÔäÁèä´é ¡ç¤§ä´éÃѺ¡ÒÃÂÍÁÃѺ¹éÍÂ
¼Å¢Í§¡ÒÃÊÓÃǨÁÕ¤ÇÒÁªÑ´à¨¹ àÁ×èͶÒÁÇèÒÍÐää×Íà˵ؼÅÍѹ´ÑºË¹Ö觷Õè¾Ç¡à¢ÒàÅ×Í¡¡Ô¹â´¹Ñ· Krispy Kreme, ¤ÓµÍº¹Ó¡ç¤×Í 40% àÅ×Í¡à¾ÃÒÐÃÊªÒµÔ («Öè§ÃÇÁ¶Ö§ÃдѺ¢Í§¤ÇÒÁËÇÒ¹ ÃÙ»Ãèҧ˹éҵҢͧⴹѷ áÅСÅÔè¹)
¤ÓµÍºÃͧŧÁÒ¤×Íʹ㨷ÕèáºÃ¹´ì 19% áÅФÇÒÁÊ´ãËÁè 12%
¹Í¡¨Ò¡¹ÕéÂѧä´éÊͺ¶ÒÁ¾Ç¡à¢ÒÇèÒ µéͧ¡ÒëÕéÍⴹѷä»ãËéã¤Ã »ÃÒ¡®ÇèÒâ´ÂÊèǹãËè«×éÍà¾×èÍà»ç¹¡ÒúÃÔâÀ¤àͧ 66% áÅÐ 17% à»ç¹¡Òë×éÍà¾×è͹Ó仢ÒµèÍã¹µèÒ§¾×é¹·Õè
ÃÇÁ·Ñé§ 81% ¢Í§¼ÙéµÍºáººÊÓÃǨ¡ÅèÒÇÇèÒÁѹäÁèä´éà»ç¹¤ÃÑé§áá¢Í§¾Ç¡à¢Ò·Õè«×éͼÅÔµÀѳ±ì Krispy Kreme
ⴹѷà¨éÒä˹ÍÃèÍ·ÕèÊØ´ã¹àÁ×ͧä·Â
ã¹¢³Ð¹Õé Krispy Kreme Âѧ¤Ãͧ¤ÇÒÁà»ç¹¼Ùé¹Óⴹѷ àÁ×è;ԨÒóҶ֧ ¡ÒÃà»ÃÕºà·Õº㹠3 Categories ÃÐËÇèÒ§ Krispy Kreme ¡Ñºâ´¹Ñ·Í×è¹ æ ÍÕ¡ 2 áºÃ¹´ìªÑé¹¹Ó·ÕèÁÕÍÂÙèã¹»ÃÐà·Èä·Â, 302 ¤¹¨Ò¡ 550 ¤¹ ËÃ×Íà¡×ͺ 55% ¨Ñ´Íѹ´ÑºãËé Krispy Kreme à»ç¹ÊÔ¹¤éÒ·Õè´ÕËÃ×Í ´Õ¡ÇèÒ ÍÕ¡·Ñé§á¹Çâ¹éÁÂѧ¾º¤ÓµÍº¡ÒÃãËé¤Ðá¹¹ÁÒ¨Ò¡ÃʪҵԢͧⴹѷ Krispy Kreme ä´é¤Ðá¹¹ÍÂèÒ§Åé¹ËÅÒÁ 372 ¤¹ ¨Ò¡ 550¤¹ ËÃ×Í 67%
Êèǹ㹡Ò÷´Êͺ´éÇ¡ÒÃÅͧªÔÁ¾ºÇèÒ Krispy Kreme ä´éÃѺàÅ×Í¡à»ç¹â´¹Ñ·ÃʪҵԴշÕèÊØ´ 54% ÊèǹÁÔÊàµÍÃìⴹѷáÅÐ Dunkin Donut áµèÅÐÃÒ¡ÒÃä´éÃѺ 14%
ÍÂèÒ§äáçµÒÁ¡ÒÃÇÔ¨ÑÂà¾ÔèÁàµÔÁ¨Ðµéͧ¶Ù¡´Óà¹Ô¹¡ÒÃà¾×è͵ÃǨÊͺÇèÒÁÕ¤ÇÒÁÊÑÁ¾Ñ¹¸ìàªÔ§ºÇ¡ÃÐËÇèÒ§¤ÇÒÁ¤Ò´ËÇѧ¢Í§¼Ùé«×éÍáÅСÒõèͤÔǢͧ¼Ùé«×éͨӹǹÁÒ¡ ·Ñ駹Õé à¾Õ§ 18% ¨ÐÂÔ¹´Õ·Õè¨ÐÃÍÁÒ¡¡ÇèÒ˹Ö觪ÑèÇâÁ§ã¹¡Òë×éÍⴹѷ ËÒ¡Áͧã¹àªÔ§¢Í§¡ÒÃÇÔà¤ÃÒÐËìáÅеÑé¹ÊÁÁص԰ҹÇèҤسà»ç¹¾¹Ñ¡§Ò¹ºÃÔÉÑ··ÑèÇä»àÃÔèÁ·Ó§Ò¹ µÑé§áµè 9 âÁ§àªéÒ àÅÔ¡§Ò¹ 5 âÁ§àÂç¹ «Öè§Áվѡ»ÃÐÁÒ³ 1 ªÑèÇâÁ§ ¤Ø³¨ÐÂÔ¹´Õ·Õè¨ÐÊÅÐàÇÅÒ»ÃÐÁÒ³ 15%¢Í§àÇÅÒ㹡Ò÷ӧҹ仫×éÍⴹѷ 1-2 ªÔé¹ËÃ×Íà»ÅèÒ â´ÂÁÒ¡ÍÒ¨¨ÐÃÍá¤è 1 ¢ÑèÇâÁ§ áµè 82% äÁèàµçÁ㨷Õè¨ÐÃÍÁÒ¡¡ÇèÒ˹Ö觪ÑèÇâÁ§
¡ÒÃÈÖ¡ÉÒÇԨѤ鹤ÇéÒ¢éÍÁÙÅ㹤ÃÑ駹Õé·Ò§ Raffles International College ÁÕ¤ÇÒÁµÑé§ã¨ãËé¹Ñ¡ÈÖ¡ÉÒä´éãªéʶҹ¡Òóì»Ñ¨¨ØºÑ¹ã¹¡ÒÃàÃÕ¹Ãé¸ØáԨã¹ÈµÇÃÃÉ·Õè 21 ÍÂèÒ§á·é¨ÃÔ§
·ÕèÁÒ ÁµÔª¹