>>> Only Visit store to see price Shop Now! SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally transmitted High Definition signals can contain over 2 million individual detail points that need to be displayed accurately and rapidly. SXRD displays those 2 million detail points per SXRD panel accurately since the 3 SXRD chips actually contain enough pixels to fully display a 1080 line picture without interlacing it. SXRD has the speed to create a smooth, film like image. The SXRD chips have a blistering 2.5ms response time (total rise and fall time), which exceeds the demands of even the most rapidly moving High Definition images. And SXRD creates highly accurate, natural colors because the 3-chip design displays all the colors, all the time.
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