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002. Business Strategy - Mind Map (ii)

Business Strategy - Mind Map

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

View larger version of the mind map.

1. Strategic Analysis

1.1 Where is the business now?

1.1.1 Internal Audits

: 1.1.1.1 Productivity
: 1.1.1.2 Efficiency
: 1.1.1.3 Costs
: 1.1.1.4 Internal data

:- 1.1.1.4.1 Labour turnover
:- 1.1.1.4.2 Customer satisfaction surveys
:- 1.1.1.4.3 Quality procedures
:- 1.1.1.4.4 Cash flow statements
:- 1.1.1.4.5 Sales trends
:- 1.1.1.4.6 Skills audit

: 1.1.1.5 SWOT analysis

: 1.1.1.6 Core competencies

1.1.2 External Audits

: 1.1.2.1 General business environment
: 1.1.2.2 Competitors
: 1.1.2.3 PEST factors

:- 1.1.2.3.1 Political
:- 1.1.2.3.2 Economic
:- 1.1.2.3.3 Social
:- 1.1.2.3.4 Technological

: 1.1.2.4 The Market

:- 1.1.2.4.1 Size
:- 1.1.2.4.2 Share
:- 1.1.2.4.3 Growth
:- 1.1.2.4.4 Trends
:- 1.1.2.4.5 Changes
:- 1.1.2.4.6 Mix

:- 1.1.2.4.6-1 Boston Matrix
:- 1.1.2.4.6-2 Product Portfolio Analysis

:- 1.1.2.4.7 Gaps

2. Strategic Planning

2.1 Where will the business go in the next ten years?

2.1.1 Competitive Advantage

2.1.2 Adding Value

2.1.3 Mass or niche markets?

2.1.4 Cost based strategies

2.1.5 Market based strategies

2.1.6 Business Planning - value?

2.1.7 Strategic Intents

2.1.8 Contingency Plan

2.1.9 Growth Plans

Source: //www.bized.co.uk/educators/16-19/business/strategy/presentation/strategic1_map.htm

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Create Date : 07 มีนาคม 2553

Last Update : 7 มีนาคม 2553 11:40:07 น.

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