Enhancement of a man's personality is easily achieved by the right perfume. Fragrances have been used by women and men in the past and will continue being used in the future either to attract or smell special in a crowd. Now men also are spoilt for choice with the range of fragrances that are available today. One of these that has gained popularity is the John Varvatos Cologne.

Many fashion houses are named after the person who started them and so it is with John Varvatos. He started his own venture during the last months of 2000 and before that he used to design for Calvin Klein and Polo Ralph Lauren. This American-Greek now has a fascinating collection of fragrances, apparel for men and women and also products for skin care, shoes and accessories.

Blending the right ingredients in the correct quantity to get a particular men's fragrance is an art. If the blending of ingredients goes wrong in any way, then the effect can turn out quite revolting. The perfume which is created should have the necessary note of masculinity and be able to highlight a particular quality.

Fragrances can serve various purposes for men. The urban male might want to smell good at his place of employment or might want to be appealing to the opposite sex. A smell can change the way a person is being viewed and particularly ladies are more affected by fragrances than males. The right fragrance can trigger the emotion which is intended to be evoked.

Colognes have a particular set of qualities which are mainly based on the ingredients which go into their making. The differentiation is based on the effect it exudes. There are colognes which have a stronger fruity ingredient which give them a fresh character and there are ones with predominance of musk which are used mainly to attract the opposite sex. Your choice of cologne will depend on the effect intended and the place you are visiting.

The sophisticated colognes which are available today have a blend of the best ingredients which will accent a particular fragrance and also hint at the other scents present.

If you are planning to woo your lady love then John Varvatos Cologne would be the perfect fragrance to wear. Accentuating virility the scent also has a fresh element to it. The fragrance will boldly make a statement without overwhelming. The cologne has an enchanting mixture of fragrances like spices, leather, tamarind leaves, fruits and vanilla. The fragrance can attract and be comforting at the same time.