Power of Presenters (Please don't take it so serious na ka, kekeke :)

I haven't written it myself, it's my friend who works in marketing field. Please don't take it so serious. Plus "CHANEE" means "ชะนี" or "girls" na ka :)

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Dear all

Below please find how powerful celebrity endorser has toward Korean purchasing power. Let's start with the most obvious item , Mobile Phone.


LG Chocolate LOve : Girls Gerneration and f(x)(SM girl band )

The classic chocolate love from LG has created two version of the ads. White for Girls' Generation and Black for f(X)
The products would probably target for male as in the ads, they are full of Cha-nee which personally i don;t really like ;(.





Girls' Generation





F(X)

https://www.youtube.com/watch?v=f5l7jK2m6b4(Girls gerneration version)
https://www.youtube.com/watch?v=MEnAAcppFYI&feature=related (f(x) version)


LG Lollipop : (Big Bang and 2ne1 )



This is considered one of the most successful ad campaign of LG. People already have a hype over the new female version of BigBang and they use this ad as their first appearance on media. With the colorful outfits and the striking hair of DARA(see attached image), people are able to recognize the artists and the products so it's a win win situation mak mak. Even CNN has a scoop talking about how celebrity endorser especially idols has influenced over the buying decision of korean especially teenagers.

https://www.youtube.com/watch?v=UADqYfJX6EY (CF)
//www.allkpop.com/index.php/full_story/big_bang_and_2ne1_on_cnn/ (CNN cover the story)



SAMSUNG

The most famous and anticipated ad campaigns in Korea are Samsung ad which they have launched in different series every year from Samsung AnyBand with Boa, Tablo, Bora and Xiah DBSK. All of them also held a concert under the name " Anyband"



https://www.youtube.com/watch?v=LrrfkiyzxD



SamSung Anydream



Rian also endorsed samsung for the campaign Anydream for Baijing Olympic game.

https://www.youtube.com/watch?v=WXMvXzArF54



SamSung Amoled(Jet): (Son Dambi and AfterSchool)



Samsung has always known for select only the hottest and most trendy presenters. (Jing Jing na)
The latest ads from Samsung which focus on their new found technology, Amoled screen in which the ad itself are very futuristic. A lot of Cha-nee again.



https://www.youtube.com/watch?v=xq37YibLeDw

SamSung (F4 Series)



With the hype over the Boy over flower Samsung has also hire 3 of the F4 boys as their presenter for Samsung haptic Pop



(https://www.youtube.com/watch?v=3hifQUw2_9o&feature=related)



They also created a series of reality called haptic mission. (https://www.youtube.com/watch?v=IPzpzxZDAkw&feature=related)


They also have separate ad for Kim Bum only for Samsung Bodyguard. The ost of this ad is also very famous as it was sung by SHINee new boy band from SM entertainment.:)

https://www.youtube.com/watch?v=roR3DBGHxC8





Now the moment we have been waiting for. The brilliant and most successful ads of all time.


Samsung Haptic (DBSK and Girls Generation)
Korea hottest boy band meet the new face of girl group, the result is major drooling. However there is also a strong an-ti to the

https://www.youtube.com/watch?v=gim_BD5Xpkc





DBSK also have separate ad campaign for Samsung haptic Pink, white and Blue



https://www.youtube.com/watch?v=Sd2aoQqDM7Y&feature=related (all 3 versions)




Korea Tourism
The slogan of this ad is Infinity Seoul. They make use of the star power of Korea most famous band, TVXQ as well as their band mate labels Super Junior and Girls' Generation. The ad itself has 3 different version for Japan, China and Korea. This ad is also very influential na. I eve saw one of the tourist gives the definition that seoul is TVXQ ;)




https://www.youtube.com/watch?v=Cf6d1WCK1EE



Cosmetic


Etude

They recently hire F4 front man, Lee minho as the new endorser. He's super famous mak mak as he went to Singapore for the opening of ETUDE house there but the event has to be canceled because too many people attended the events la. //www.allkpop.com/index.php/full_story/lee_minhos_hectic_day_in_singapore/



https://www.youtube.com/watch?v=6VxRYRgfgCk(ads)


Faceshop Jueon Jihoon is the presenter because of her natural beauty which suit well with the concept of Faceshop.She received a lot of money for this quick Ads. Cha-nee again no need to talk about la kun.



https://www.youtube.com/watch?v=sTyp0nIzAbo



SUMMARY

Star power has a very high influence over the customers. Especially tween and teenagers, they willing to purchase any products that have their favorite stars face on the package. For Example na, i have never heard of this ice-cream before but when i saw my boys endorse it, i really really really want to try and buy it mak mak. This mean i am still a teenager chai mai.
and most importantly Poo-chai can really sell the products na.




Credited: Poppy Ring Ding Dong

Create Date : 29 ตุลาคม 2552		0 comments
Last Update : 29 ตุลาคม 2552 1:40:44 น.
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