¢Í idea 㹡ÒÃàÅ×Í¡·Ó re search à¡ÕèÂǡѺ¸ØáԨ§ Ò¹¡èÍÊÃéÒ§¤èÐ

ÊÇÑÊ´Õ¤èÐ ¾Õè´¹ÑÂ
¡è͹Í×è¹Ë¹Ù¡çµéͧ¢Íá¹Ð¹ÓµÑÇ¡è͹¹Ð¤Ð ˹٪×èÍ ÊØÁ¹Ò ¤èÐ à»ç¹¹Ñ¡ÈÖ¡ÉÒ»ÃÔ­­Òâ· ÊÒ¢Ò ÇÔÈÇСÃÃÁáÅСÒúÃÔËÒçҹ¡èÍÊÃéÒ§ ªèǧ¹Õéà»ç¹ªèǧ¢Í§¡ÒÃàÅ×Í¡ËÑÇ¢éÍ·Õè¨Ð·Ó research «Ö觵éͧÊè§ÀÒÂã¹ÊÔé¹à´×͹¹Õé â´Â»ÃСͺ´éÇ ËÑÇ¢éÍ·Õè·Ó, ¤ÇÒÁà»ç¹ÁÒáÅлѭËÒ, Çѵ¶Ø»ÃÐʧ¤ì, ÊÔ觷Õè¨Ðä´é¨Ò¡§Ò¹ÇԨѠetc.
àÃÔèÁµé¹Ë¹Ùàͧ¡ç¤é¹ËÒâ´Â¡ÒöÒÁµÑÇàͧÇèÒʹã¨àÃ×èͧÍÐäà ¨Ò¡¹Ñé¹ËÒ§Ò¹ÇԨѷÕè¼èÒ¹ÁÒ áÅÐàÍ¡ÊÒäÇÒÁÃÙéµèÒ§æÁÒÈÖ¡ÉÒ º·ÊÃØ»¡ç¤×Í Ë¹Ùʹã¨àÃ×èͧà¡ÕèÂǡѺ ¡ÒèѴ¡ÒáÅÂØ·¸, ¡ÒûÃÐàÁԳͧ¤ì¡Ã, ¾Ç¡KPI, BSC à»ç¹µé¹ áµèÇèÒ˹ÙàͧÂѧ¨Ñº¨Ø´äÁè¶Ù¡ÇèÒ ¡ÃÐáÊ㹧ҹÍصÊÒË¡ÃÃÁ¡ÒáèÍÊÃéÒ§µÍ¹¹Õé ʹã¨àÃ×èͧÍÐäÃáÅÐÂѧ¢Ò´ÍÐäÃÍÂÙè àÅÂäÁèÃÙéÇèÒ¨ÐÇÔ¨ÑÂä»á¹Çä˹´Õ à¾ÃÒÐ˹ÙàͧäÁèà¤Âà¢éÒä»·Ó§Ò¹¨ÃÔ§æÀÒÂã¹Í§¤ì¡Ã àÅÂäÁè·ÃÒºÇèÒÁѹÁÕÊÔè§ä˹ºéÒ§·Õèà¡ÕèÂÇ¢éͧáÅÐà»ç¹»Ñ­ËÒ㹡Ò÷ӧҹ
¨Ò¡¡Ò÷Õè˹ÙÍèÒ¹§Ò¹ÇԨѢͧ¾Õè ·ÓãËé˹Ùà¡Ô´ idea ÇèÒÍÂÒ¡¨ÐàÍÒÁÒ»ÃÐÂØ¡µì·Ó㹸ØáԨÍÊѧËÒÃÔÁ·ÃѾÂì ¾Ç¡ºéÒ¹¨Ñ´ÊÃà «Öè§à»ç¹¸ØáԨ¤ÅéÒÂæ§Ò¹ÍصÊÒË¡ÃÃÁ·ÑèÇæä» ¡çàÅÂÍÂÒ¡¨Ð¶ÒÁ¾ÕèÇèÒ ¶éÒËÒ¡¨Ð·Ó§Ò¹ÇÔ¨ÑÂà¡ÕèÂǡѺá¹Ç·ÕèÇèÒ¹Õé ¹èÒ¨ÐÇÔ¨ÑÂà¡ÕèÂǡѺàÃ×èͧÍÐäôդÐ

sumana_cm@yahoo.co.th

¼ÁàËç¹ÇèÒá¹Ç·Ò§·Õèà´Ô¹·Ò¢éÒ§µé¹¶Ù¡µéͧáÅéǤÃѺ¤×Í
-¡ÒÃÍèҹ˹ѧÊ×Í ËÃ×ͤ鹤ÇéÒ㹧ҹ·Õè¤Ô´ÇèÒà»ç¹¤ÇÒÁʹã¨
¨Ö§ä´é¢éÍÊÃØ»·ÕèÍÂÒ¡·ÓÇÔ¨ÑÂ
ÊÔ觷ÕèÂѧ¢Ò´ÍÂÙè¤×Í ¡ÒÃÈÖ¡ÉÒ㹸ØáԨ·Õè¨Ð·Ó¡ÒÃÇԨѴѧ¹Ñ鹨֧¤Ç÷Õè¨Ðà¢éÒä»ÈÖ¡ÉÒ㹸ØáԨ¡èÍÊÃéÒ§¡è͹¤ÃѺ
Åͧ´Ùá¹Ç·Ò§¹Õé¡è͹
ËÅѧ¨Ò¡¹Ñ鹨Ðä´éàÃ×èͧ·Õè¹èҨзӡÒÃÇԨѠ¼ÁÍÂÒ¡ãËé·ÓÍÂèÒ§¹Õé¡è͹¨Ö§¨Ð¾Ô¨ÒóÒËÑÇ¢éÍÇÔ¨ÑÂä´é´Õ¤ÃѺ

´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

¢ÍàÃÕ¹¶ÒÁàÃ×èͧ¡ÒûÃÐàÁÔ¹

ÍÒ¨ÒÃÂ촹Ѡ·Õè¹Ñº¶×Í

¢³Ð¹Õé ´Ô©Ñ¹¡ÓÅѧ·Ó IS àÃ×èͧà¡ÕèÂǡѺÊÁÃö¹Ð
ã¹áººÊͺ¶ÒÁÁÕ¡ÒûÃÐàÁÔ¹â´Âãªé
ËÑÇ˹éÒ»ÃÐàÁÔ¹ µ¹àͧ»ÃÐàÁÔ¹ à¾×è͹ÃèÇÁ§Ò¹»ÃÐàÁÔ¹
ÍÂèÒ§¹Õé¨Ðà»ç¹¡ÒûÃÐàÁÔ¹¡ÕèͧÈÒ áÅШÐËÒ˹ѧÊ×ÍÍÐäÃʹѺʹع
à¾ÃÒлѨ¨ØºÑ¹ãªé˹ѧÊ×Í ¡ÒûÃÐàÁÔ¹Ãкº 360 feedback. ¢Í§ÍÒ¨ÒÃÂìÍéÒ§ÍÔ§
áµèÍÒ¨ÒÃÂìäÁèä´éºÍ¡ÃÒÂÅÐàÍÕ´㹡ÒûÃÐàÁÔ¹ 90 ,180 ͧÈÒ

¹Ñº¶×Í

ÊبԵÃÒ ¼èͧ¼´Ø§

¡Ò÷ÓÇÔ¨ÑÂã¹àÃ×èͧ¡ÒûÃÐàÁÔ¹Ãкº 360 ͧÈÒ ¼ÁàªÕÂÃìãËé·Ó¤ÃѺà¾ÃÒÐã¹àÁ×ͧä·ÂÁÕ¡Ò÷ÓáÅÐãªéÂѧäÁè¶Ù¡µéͧÍÂÙèàÂÍÐ

ÊÓËÃѺ¢éÍà·ç¨¨ÃÔ§¡ÒûÃÐàÁÔ¹·ÕèºÍ¡à»é¹Í§ÈÒ¹Ñé¹à»ç¹¡ÒÃÊÁÁµÔµÒÁ·ÔÈ ÁÔµÔ ËÃ×Í ¤ÇÒÁÊÑÁ¾Ñ¹¸ì¢Í§¡ÒûÃÐàÁÔ¹àªè¹
»ÃÐàÁÔ¹ 1 ÁÔµÔ ¤×Í ¡ÒûÃÐàÁԹẺ Topdown
»ÃÐàÁÔ¹ 2 ÁÔµÔ ¤×Í ¡ÒûÃÐàÁÔ¹ Ẻ Two-way
ËÃ×Í ¡ÒûÃÐàÁÔ¹ Upward ¤×Í ¡Ò÷ÕèÅÙ¡¹éͧ»ÃÐàÁÔ¹¼ÙéºÑ§¤ÑººÑ­ªÒ
¡ÒûÃÐàÁÔ¹µ¹àͧ ¤×Í Self-Evaluation
¡ÒûÃÐàÁÔ¹ ẺÃͺÁÔµÔ ËÃ×ÍËÅÒ·ÔÈ·Ò§ ¤×Í Multi-sources rater ·ÕèàÁ×ͧä·ÂàÃÕ¡ÇèÒ 360 ͧÈÒ ÅФÃѺ
ÊÃØ»áÅéÇ¡ÒûÃÐàÁÔ¹ ¶éÒ¨ÐãËé¶Ù¡µéͧàÃÕ¡ÇèÒ¡ÒûÃÐàÁÔ¹µÒÁáËÅ觼Ùé»ÃÐàÁÔ¹ ¹èҨж١µéͧ¡ÇèÒ·Õè¨Ðä»àÃÕ¡ÇèÒ»ÃÐàÁÔ¹ ¡ÕèͧÈÒ
«Ö觶éÒÈÖ¡ÉÒµÒÁ·Õè¼ÁºÍ¡¨ÐÁÕ¢éÍÁÙÅÁÒ¡·Õà´ÕÂǤÃѺ

´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

àÃÕ¹ ÍÒ¨ÒÃÂ촹Ѡ·Õèà¤Òþ

´Ô©Ñ¹à¤ÂàÃÕ¹¶ÒÁÍÒ¨ÒÃÂì àÃ×èͧ¡ÒûÃÐàÁÔ¹ 90 ,180 áÅÐ 360 ͧÈÒ ÁÒáÅéÇ
ÍÂÒ¡¢Í¤Óá¹Ð¹Ó¨Ò¡ÍÒ¨ÒÃÂìàÃ×èͧª×èÍ˹ѧÊ×ͤèÐ à¾ÃÒÐÍÂÙèµèÒ§¨Ñ§ËÇÑ´

¹Ñº¶×Í

ÊبԵÃÒ ¼èͧ¼´Ø§
"sujitra pong"

àÃÕ¹¤Ø³ÊبԵÃÒ

àÃ×èͧª×èÍ˹ѧÊ×Í àªè¹

1.The Handbook of Multisource Feedback (2001) by David W.Bracken and others.
2.Performance Management (1994) by Michael Armstrong (¼ÁàËç¹ÁÕ¾ÔÁ¾ì¤ÃÑé§ãËÁèáÅéÇ)
3.Managing & Measuring Employee Perormance (2006) by Houldsworth and Jirasinghe

ËÒ¡ËÒ˹ѧÊ×ÍÂÒ¡¼Á¤Ô´ÇèÒã¹°Ò¹¢éÍÁÙÅÍ͹äÅ¹ì ¢Í§ Emerald (WWW.EMERALDINSIGHT.COM)
¨ÐªèÇÂä´éÁÒ¡¤ÃѺ¶éÒ ÁËÒ'ÅÑ à»ç¹ÊÁÒªÔ¡ÍÂÙè

´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

àÃÕ¹ ÍÒ¨ÒÃÂ촹Ѡ·Õèà¤Òþ
¤×ͼÁà»ç¹¤¹·ÕèÁÕ¤ÇÒÁʹã¨ÊèǹµÑÇã¹àÃ×èͧ¢Í§¡ÒõÅÒ´ ·Õè¼ÁÍÂÒ¡ä´éäÍà´ÕÂãËÁè¨Ò¡ÍÒ¨ÒÃÂì ¤×Í ¼ÁÊѧࡵàËç¹ÃÒ¡ÒÃâ·Ã·Ñȹì㹻Ѩ¨ØºÑ¹¾ºÇèÒ¡ÃÐáÊÃÒ¡ÒÃâ·Ã·Ñȹì·Õè·ÓÂÒ¡·ÕèÊش㹤ÇÒÁ¤Ô´¢Í§¼Á¤×Í ÃÒ¡ÒøÃÃÁÐ à¾ÃÒÐÁѹÍÍ¡¨Ðà»ç¹ÃÂÒ¡ÒÃẺEducation ¼Á¨Ö§ÍÂÒ¡ãËéÍÒ¨ÒÃÂìªèÇÂáÊ´§¤ÇÒÁ¤Ô´àËç¹à¡ÕèÂǡѺ ¶éÒ¨ÐÊÃéÒ§ÃÒ¡ÒøÃÃÁÐÃٻẺãËÁè·ÕèµÍºÊ¹Í§¡Ñº¤¹·Ø¡ÇÑ äÁè¹èÒàº×èÍ ¼Á¤ÇèÐÁÕÊÔè§ã´·ÕèᵡµèÒ§¨Ò¡ÃÒ¡ÒøÃÃÁзÑèÇä»ã¹»Ñ¨¨ØºÑ¹´Õ¤ÃѺ

ÊØ·¸ÔÈÑ¡´Ôì à´è¹à¾ªÃ¡ØÅ
murder_doll@hotmail.com

àÃÕ¹¤Ø³ÊØ·¸ÔÈÑ¡´Ôì

¹èÒʹã¨ÁÒ¡¤ÃѺ·Õè¨ÐÊÃéÒ§ÃÒ¡ÒøÃÃÁÐã¹ÃٻẺãËÁè
¡è͹Í×è¹¼Áàͧä´éÁÕâÍ¡ÒÊ´ÙÃÒ¡ÒøÃÃÁÍÂÙèºéÒ§áÅÐÅèÒÊØ´àÁ×èÍÇѹàÊÒÃì·Õè¼èÒ¹ÁÒ 27 Á¤.50 ä´éàËç¹ÃÒ¡ÒøÃÃÁÐ µÍ¹ µÕè˹Ö觡ÇèÒ æ «Ö觷ÓãËéʧÊÑÂÇèÒã¤Ã¨Ðà»Ô´´Ù ËÃ×Í ÁÕ¡ÅØèÁ¾ÔàÈÉ·Õèʹ㨴Ù

»ÃСÒÃáá ¶éÒ¤Ô´ã¹àªÔ§¡ÒõÅÒ´
¼ÙéºÃÔâÀ¤Ê¹ã¨ËÃ×Íàª×èͼÙé·Õèà»ç¹¡ÅØèÁ·ÕèÁÕÍÔ·¸Ô¾Å àªè¹´ÒÃÒ ¤¹´Ñ§ ¼Ùé¹Ó»ÃÐà·È·Õèà»ç¹·ÕèÂÍÁÃѺ ÇèÒäÁè⡧áÅзÓÃéÒ»ÃÐà·ÈªÒµÔµ¹àͧ·Ñé§ã¹·Ò§ÅѺáÅзҧá¨é§
ËÃ×Í ¾ÃзÕèÁÕ¤ÇÒÁÊÒÁÒö·Ñ駷ҧ¸ÃÃÁ áÅзҧà·È¹ì

´Ñ§¹Ñ鹡ÒÃàÅ×Í¡¼Ùé·Õè¨ÐÁÒ¹Óàʹ͵éͧ¨ÐµéͧÁդسÅѡɳдѧ¹Õé
1.à»ç¹¼Ùé·ÕèÁÕÍÔ·¸Ô¾Å µèͼÙé´ÙÃÒ¡ÒøÃÃÁÐ
2.µèÍÁÒ ¡ÒäԴÍÍ¡¹Í¡¡Ãͺ ¤×Í ¼Ùé·ÕèÁÒ¾Ù´ËÃ×Íʹ·¹Ò¸ÃÃÁ ¨Ö§äÁè¨Óà»ç¹µéͧà»ç¹ ¾ÃÐ ËÃ×Í áÁèªÕ àÊÁÍä»Â¡àÇé¹ÇèÒà»ç¹ÃдѺ´ÒÃÒ¨ÃÔ§æ (µÔ´µÅÒ´) àªè¹ ¾ÃоÂÍÁ ·èÒ¹à¨éҤسÇÑ´ÊØ·Ñȹì ÏÅÏ
à¹×èͧ¨Ò¡¾Íà»Ô´à¨ÍÍÐäÃÊÕ¢ÒÇ æ ËÃ×ÍàËÅ×ͧ æ àÃÒ¡ç¡´ÃÕâÁ·à»ÅÕ蹪èͧáÅéÇ
3.¶éÒà»ÅÕ¹¡ÒÃáÊ´§¸ÃÃÁà»ç¹¡Òà ʹ·¹Ò¸ÃÃÁ â´Â¤¹·ÕèÁÕµÓá˹è§Ë¹éÒ·Õè¡Òçҹ´Õæ áÅÐà»ç¹·ÕèÂÍÁÃѺ ¤ÅéÒ ¿ÍÃÑÁ¡ÒÃÊÑÁÁ¹Ò ´Ù¨Ð¹èÒʹ㨡ÇèÒÃٻẺáÊ´§¸ÃÃÁ ·Ò§·ÕÇÕ·ÕèàËç¹

»ÃСÒÃÊӤѭ ÇÔ¸Õ¡ÒÃãËÁè㹡ÒùÓàʹÍ

¤§µéͧ¤Ô´ã¹àªÔ§¡ÒõÅҴẺ IMC (¡ÒÃÊ×èÍÊÒáÒõÅҴẺºÙóҡÒà Integrated Marketing Communication ) ¤×Í ãªé·Ø¡ÃٻẺ¢Í§¡ÒÃÊ×èÍÊÒáÒõÅÒ´ àªè¹ Direct marketing Event marketing PR etc

¼Áä´é´ÙÃÒ¡Òà Discovery ·Õèä»ÈÖ¡ÉÒÇÔ¸Õ¡ÒÃà¼Âá¾Ãè¾Ø·¸ÈÒʹҢͧÇÑ´àÊéÒËÅÔ¹ «Öè§àÁ×ͧä·Â¹èҨзÓä´é

-à¨éÒÍÒÇÒÊÇÑ´àÊéÒËÅÔ¹¨ÐÁÕ¡ÒÃà´Ô¹ÊÒÂ仺ÃÃÂÒ·ÑèÇâÅ¡ ã¹àÃ×èͧ ¡ÓÅѧÀÒÂã¹áÅÐÁǨչ¢Í§ÇÑ´·Õèâ´è§´Ñ§áÅÐÊÍ´á·Ã¡¡ÒÃÊ͹¸ÃÃÁä»´éÇÂ
-¤¹·ÑèÇâÅ¡ÃÙé¨Ñ¡ÇÑ´àÊéÒËÅÔ¹à¾ÃÒÐÁǨչ ËÃ×Í ¡Ñ§¿Ù 㹤ÇÒÁ¨ÃÔ§¤×Í ¡Òû®ÔºÑµÔ¸ÃÃÁ áÅзÓÊÁÒ¸Ô ´Ñ§¹Ñé¹·ÓÍÂèÒ§äèÐãË餹ʹã¨
¨Ö§ä»¨éÒ§¹Ñ¡à¢Õ¹¡ÒÃìµÙ¹ ªÒÇäµéËÇѹ ÁÒÇÒ´ÀÒ¾¡ÒÃìµÙ¹¡Ñ§¿Ù¢Í§ÇÑ´àÊéÒËÅÔ¹ áÅéÇ·Óà»ç¹Ë¹Ñ§¡ÒÃìµÙ¹à¼Âá¾Ãè
ÂÔ觷ÓãËé ÇÑ´àÊéÒËÅÔ¹â´è§´Ñ§ÁÕ¤¹Ê¹ã¨ÁÒàÂÕèÂÁªÁáÅкÃÔ¨Ò¤ÁÒ¡¢Öé¹
-ÇÑ´àÊéÒËÅÔ¹ãªéÇÔ¸Õ¡ÒÃà¼Âá¾ÃèÈÒʹÒáÅÐÁÇ¡ѧ¿ÙÇÑ´àÊéÒËÅÔ¹ â´Â·Óã¹ÃÙ» á¿Ã¹äªÊì ¤×Í ÃٻẺ¤ÅéÒ 7-11 ä»·ÑèÇâÅ¡
»ÃСÒÃÊØ´·éÒÂÊÓËÃѺ»ÃÐà·Èä·ÂàÃÒà¼Âá¾ÃèÈÒʹÒÍÂèÒ§µÒÁºØ­µÒÁÁÕ

-«Ö觨ÐÍÂÙè·Õèà¨éÒÍÒÇÒÊ áÅÐÈÃÑ·¸Ò ¨Ð·ÓÍÐäáçÇèÒ¡Ñ¹ä» àªè¹ ÇÑ´Áèǧá¶Ç æ ÊÃкØÃÕ »Ñé¹ ÃÙ»à»Ãµ àÂÍÐä»ËÁ´ ºéÒ§ÇÑ´¡çÊÃéÒ§ÈÔÅ»ÐÍÅѧ¡ÒÃ³ì ºÒ§ÇÑ´¡çÁÕ¡Ô¨¡ÃÃÁÃÓǧ¡ÅͧÂÒÇá¡éº¹ ÏÅÏ
-àÃÒäÁèÁÕá¡è¹ËÅÑ¡·Õèà»ç¹ÇÔªÒ¡ÒÃ㹡ÒÃà¼Âá¾ÃèÈÒʹÒ
àªè¹ ¶éÒÇÑ´ªÅ»Ãзҹ ËÃ×Í ÊǹâÁ¡¢ì¾ÅÒÃÒÁ à»ç¹àÊÒËÅÑ¡áË觾ط¸¸ÃÃÁ 㹡ÒÃà¼Âá¾Ãè ¡ç»ÃѺÇÑ´µèÒ§ æ ãËéà»ç¹ÊҢҢͧÇÑ´´Ñ§ æ ¢éÒ§µé¹¨Ðä´éÁÕÃٻẺ¡ÒèѴ¡ÒÃÇÑ´áÅиÃÃÁ·ÕèÁÕÃٻẺÍÂèÒ§ÁÕ»ÃÐÊÔ·¸ÔÀÒ¾
-¤§µéͧ¡Ó˹´ÇÔ¸Õ¡ÒÃ㹡ÒÃà¢éÒÁÒÊÙè¾Ø·¸ÈÒʹÒ

àªè¹ ÈÃÑ·¸Òà¢éÒÁҺǪµÒÁ»ÃÐà¾³Õ à»Ô´·ÑèÇä»
ÈÃÑ·¸Ò·Õè¨Ðà¢éÒÁÒ´ÓçáÅÐÊ׺µè;Ãоط¸ÈÊÒ¹Òµéͧ¨ºÍÂèÒ§µèÓ»ÃÔ­­ÒµÃÕ
¾ÃÐËÃ×Í ¼Ùé·Õè¨Ðà¼Âá¾Ãè¸ÃÃÁзҧ¡ÒÃÊ×èÍÊÒáÒÃ
µÅÒ´ ¨Ðµéͧ
1.ÁÕÇزԷÑ駷ҧâÅ¡áÅзҧ¸ÃÃÁ
2.µéͧ¼èÒ¹ËÅÑ¡Êٵà ¡ÒÃÊ͹ áÅÐÇÔ¸Õ¡ÒÃÊ×èÍÊÒÃÃÙé¨Ñ¡¾ÄµÔ¡ÃÃÁ¼Ùé¿Ñ§
3.ÁÕʶҺѹ·Ó¡ÒþѲ¹Ò ¼Ùé·Õè·Ó˹éÒ·Õè¹ÕéÍÂèÒ§µèÍà¹×èͧ áÅÐ1 áÅÐ 2 ¨Ðµéͧ¡ÅѺÁÒ·º·Ç¹ã¹¡Ã³Õ·ÕèÁվѲ¹Ò¡ÒÃãËÁè
4.µéͧÁÕÃÒÂä´é¾Í»ÃÐÁҳ㹡ÒÃ仾Ѳ¹Òµ¹àͧãËé¡éÒÇ¢Öé¹ã¹ 3 ÃдѺ¤×Í
4.1 ÃдѺ»ÃÐà·È
4.2 ÃдѺÀÙÁÔÀÒ¤
4.3 ÃдѺ¹Ò¹ÒªÒµÔ
¼ÁÍÂÒ¡àËç¹Çѹ·Õè¾Ø·¸ÈÒÊ¹Ò ÊÒÁÒö´Óà¹Ô¹µÒÁ¹Õéä´é »ÃÐà·ÈªÒµÔ áÅÐÁ¹ØɪҵԤ§´Õ¡ÇèÒ¹Õé (äÁèãªèà¾×èÍÈÃÑ·¸Ò仨Ѻ»×¹¦èÒ¤¹ ´Ñ§·ÕàËç¹áÅÐà»ç¹ÍÂÙè)

´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

¢Íº¤Ø³¤ÃѺ·ÕèãËéá¹Ç¤Ô´

¹Ñº¶×Í
ÊØ·¸ÔÈÑ¡´Ôì à´è¹à¾ªÃ¡ØÅ

¡ÒÃà¢éÒÊÙè¸ØáԨ·Õè»ÃÖ¡ÉÒ-
à»ç¹ä»ä´éÍÂèÒ§äÃ

ã¹àÃ×èͧ¹Õ餧µéͧÁÕ¢éÍÁÙÅÁÒ¡¡ÇèÒ¹Õé¤ÃѺ
áµèã¹·ÃÃȹТͧ¼Á¶éÒà»ç¹àÃ×èͧ·ÕèàÃÒàªÕèÂǪҭáÅÐÂÔè§ÁÕ¤¹·Óä´é¹éÍ¡çÁÕâÍ¡ÒÊÊÙ§ÁÒ¡¤ÃѺ

´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

Qualification ¢Í§¡ÒÃà»ç¹ HR Professional ÁÕÍÐäúéÒ§¤èÐ
â´Â¤Ø³ Keaw

¼Áä´éà¢Õ¹äÇéºéҧ㹠˹ѧÊ×Í ¡ÒúÃÔËÒ÷ÃѾÂҡúؤ¤ÅÊÙèȵÇÃÃÉ·Õè 21 ã¹àÃ×èͧ·ÕèÇèÒ´éÇÂ
The Competencies Model for HR Manager
¶éҨеͺÂèÍ æ ã¹·Õè¹Õé
- ¨ÐµéͧÁÕ¤ÇÒÁÃÙé·Ò§´éÒ¹ HR ÊÁÑÂãËÁè ·Õèà¹é¹·Ò§´éÒ¹·Ø¹Á¹ØÉÂì
- ÁÕ¾×é¹°Ò¹·Õè´Õ·Ò§´éÒ¹ ¡ÅÂØ·¸ áÅСÒèѴ¡ÒøØáԨ·ÕèÊÒÁÒöá»Åä»ÊÙè HR ä´é·Ø¡Ãкº
-¤ÇÒÁ¨Óà»ç¹·Õè¨ÐµéͧÃÙé´éÒ¹ ICT à¾×èÍ¡ÒÃÁÒ»ÃѺãªé㹧ҹ HR
-¤Ô´àªÔ§¡ÅÂØ·¸ä´éà¾×èÍÁͧ ¤¹ã¹àªÔ§ " Strategic Player" ¨Ö§¨ÐÊÒÁÒöÊÃéҧͧ¤ì¤ÇÒÁÃÙéãËÁè´éÒ¹ HR ãËéà¡Ô´¢Öé¹ã¹Í§¤ì¡Ã
ÏÅÏ


´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

àÃÕ¹¶ÒÁÍÒ¨ÒÃÂì
˹١ÓÅѧàÃÕ¹ⷠ·Õèà¡ÒËÅÕ ´éÒ¹ Public Policy ·Õ¹ÕéÁÕ Êͧ ÊÒÁÇÔªÒ·ÕèãËÁèÊÓËÃѺ˹ÙÁÒ¡ à¾ÃÒÐäÁèÁÕ¾×é¹°Ò¹ÁÒ¡è͹
-Quantitative Methods
-Analysis Marketing & Public Policy
-Cultural Policy
˹٨ÐËÒÍèҹ˹ѧÊ×ÍàËÅèÒ¹Õé·Õèà»ç¹ÀÒÉÒä·Âä´é¨Ò¡ä˹ºéÒ§¤Ð á¹Ð¹Ó´éǤèÐ

¼Á¢Íá¹Ð¹ÓÇèÒ
-Quantitative Methods äÁèá¹èã¨ÇèÒà¢éÒ㨵ç¡Ñ¹ËÃ×ÍäÁ軡µÔ¨Ðà»ç¹ÇÔ¸Õ¡Ò÷ҧ¤Ø³ÀÒ¾ àªè¹ ¡ÒÃÈÖ¡ÉÒËÃ×ÍÇԨѷҧ¤Ø³ÀÒ¾ «Ö觨ÐÁÕÀÒÉÒä·Â¤è͹¢éÒ§àÂÍÐàŤÃѺ
ÊÓËÃѺ¡ÒÃÈÖ¡ÉÒ´éÒ¹ Public Policy ¹èÒ¨ÐãªéÇÔ¸Õ¡Òôѧ¡ÅèÒÇÁÒ¡¡ÇèÒ Qualitative Methods

-Analysis Marketing & Public Policy
ÀÒÉÒä·ÂÍÒ¨¨ÐËÒÂÒ¡¤ÃѺ à¾ÃÒÐ à»ç¹ÊÔ觷Õèà¾Ô觾ٴ¡Ñ¹ã¹ªèǧ 2-3 »ÕÁÒ¹Õé ¼Áà¤ÂàË繺·ÇÔà¤ÃÒÐËìã¹àǺ䫷ì´éÒ¹àÈÃÉ°¡Ô¨¢Í§­Õè»Øè¹ ä´é¾Ù´ã¹àÃ×èͧ Marketing based economy ÃÇÁ¶Ö§¡ÒáÓ˹´¹âºÒ¢ͧÃÑ°ºÒÅ´éÇ áÅжéÒã¹àÁ×ͧä·Â ÃÑ°ºÒÅ·ÕèáÅéÇãªéàÃ×èͧ¹Õé à¡Ô¹ ÃéÍ %
áµè¶éÒ¡ÒÃàÁ×ͧã¹ÊËÃÑ°ÍàÁÃÔ¡Ò ¨ÐàÃÕ¹àÃ×èͧàËÅèÒ¹Õé¤ÃѺ " ¤§µéͧ google it ¤ÃѺ"

-Cultural Policy ¼Á¤Ô´ÇèÒ ¢Í§à¡ÒËÅÕÁÕãËéÈÖ¡ÉÒÁÒ¡¡ÇèҢͧºéÒ¹àÃÒ¤ÃѺ Åͧ ¤é¹ ã¹àÃ×èͧËÃ×Í ËÑÇ¢éÍ " The Korean Wave " ¢Í§à¡ÒËÅÕ´Ù¤ÃѺ à¾ÃÒÐ à¢ÒàÃÕ¡ÇèÒËÃ×ÍÍéÒ§ÇèÒà»ç¹ÇѲ¹¸ÃÃÁãËÁè¢Í§àÍà«ÕÂ

ÊÓËÃѺ·Õè¹èÒʹã¨ÍÕ¡Íѹ¤×Í ¢Í§»ÃÐà·Ê¨Õ¹ãªé¹âºÒ´éÒ¹ÇѲ¹¸ÃÃÁ¼èÒ¹·Ò§ "ʶҺѹ¢§¨×êÍ "

áÅÐÊèǹ㹠US ¹Ñ鹨ÐàÃÕ¡ÇèÒ Creolization
˹ѧÊ×ÍÀÒÉÒä·Â¤§ËÒÂÒ¡¤ÃѺ


´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

ÊÇÑÊ´Õ¤èÐ ·èÒ¹´Ã.´¹Ñ à·Õ¹¾Ø²
´Ô©Ñ¹ ÍÂÒ¡·ÃÒº¡Ò÷ӸØáԨẺ´Õ¾ÒÃì·àÁ¹µìÊâµÃì¤èÐ
ÇèÒÁÕËÅÑ¡¡ÒÃÍÂèÒ§äà áÅÐ㹻Ѩ¨ØºÕ¹¹Õé¡ÒÃá¢è§¢Ñ¹ÃعáçÁÒ¡¹éÍÂà¾Õ§㴠áÅÐÅѡɳСÒôÓà¹Ô¹§Ò¹à»ç¹ÍÂèÒ§äúéÒ§¤èÐ

¨Ò¡»ÃÐʺ¡Òóì¢Í§¼Á㹡Ò÷ӧҹ¡Ñº¸ØáԨ¤éÒ»ÅÕ¡ (ËéÒ§ÊÃþÊÔ¹¤éÒ ¤éÒÊè§ ¤éÒ»ÅÕ¡ ÃéÒ¹âªËèÇ ÏÅÏ )

ËÅÑ¡¡ÒÃÊӤѭ 3 ÍÂèÒ§áá¤×Í

-ÊÔè§ááµéͧÁÕ¤ÇÒÁà¢éÒã¨ã¹¸ØáԨ·Õè·Ó«Ö觡çÁÕËÅÒÂÃٻẺ
·Ñé§ ËéÒ§ÊÃþÊÔ¹¤éÒ(Department Store) ¤éÒÊè§ ( Whole sales) Supercenter/DiscountStore Food Center Speciality Store / Category Killer Convenience Store/G-Store etc.

-àÃÒ¨Ðà¢éÒä»·Óã¹ÊèǹµÃ§ä˹¢Í§ «Ñ¾¾ÅÒÂહ áµè·ÕèÊӤѭÁÒ¡µéͧà»ç¹ÊÔ觷ÕèàÃÒàªÕèÂǪҭ ÍÒ¨¨ÐÁÒ¨Ò¡¤Ãͺ¤ÃÑÇ à¤Â·Ó§Ò¹ã¹¸ØáԨ¹ÕéÁÒ¡è͹ ËÃ×Í ÃèÓàÃÕ¹ÁÒâ´ÂµÃ§

-ÊÔè§ÊØ´·éÒÂáµèÊӤѭÁÒ¡ ¨Ð·Ó´éÇÂBrand ¢Í§µ¹àͧ ËÃ×Í ÍÒÈÑ Global Brand ËÃ×Í Chain Store ·Õè´Ñ§µÔ´µÅÒ´ÍÂÙèáÅéÇ

Êèǹ·ÕèÊӤѭÃͧŧÁÒ ¤×Í 5'Ms ·ÕèÃÙé¨Ñ¡¡Ñ¹´ÕÍÂÙèáÅéǤÃѺ

"ÊÀÒ¾¡ÒÃá¢è§¢Ñ¹¢Í§¸ØáԨ¤éÒ»ÅÕ¡( Retailing ) "

µéͧºÍ¡ÇèÒ㹻Ѩ¨ØºÑ¹ÊÙ§ÁÒ¡ ˹éÒãËÁè·Õè¨Ðà¢éÒÁÒá¢è§¢Ñ¹ä´é¤§µéͧà»ç¹ÂÑ¡ÉìãË­è¨Ò¡µèÒ§»ÃÐà·Èà·èÒ¹Ñé¹
Êèǹ¼é»ÃСͺ¡ÒÃä·Â·ÕèÍÂÒ¡·Ó¸ØáԨ¹Õé ¤§µéͧÍÒÈÑ Chain Store ËÃ×Í Brand ¢Í§à¨éÒ·Õè´Ñ§ æ áÅéÇà·èÒ¹Ñé¹ ËÃ×Í
äÁè¡çà»ç¹ âªËèÇÂ㹫ÍÂÅÖ¡ æ ã¹ËÁÙèºéÒ¹ä¡Å æ 㹤͹ⴠËÃ×Í Í¾Ò·àÁ¹µì

¡ÒôÓà¹Ô¹§Ò¹à»ç¹àÃ×èͧ "§èÒÂ æ «×éÍÁÒ¶Ù¡ ææ ¢Ò»ÃÔÁÒ³ÁÒ¡ æ ææ ËÁعàÇÕ¹àÃçÇ æææ"

´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants

àÃÕ¹¶ÒÁ·èÒ¹ ´Ã.´¹Ñ ¤ÃѺ¼Á
ÍÂÒ¡·ÃÒº¤ÇÒÁ¤Ô´àËç¹ ¡ÒúÃÔËÒçҹ¡Ñº¹Ô·Ò¹µÒºÍ´¤ÅÓªéÒ§ ·èÒ¹àËç¹´éÇÂËÃ×ÍäÁèàËç¹´éÇ ͸ԺÒÂâ´ÂÅÐàÍÕ´ ãËé¼Ùéâ§èà¢ÅÒ·ÃÒº´éǤÃѺ¼Á ¡ÃÒº¢Íº¾ÃФس·èÒ¹à»ç¹ÍÂèÒ§ÊÙ§ ÁÒ ³ ·Õè¹Õé ¤ÃѺ¼Á

àÃÕ¹ÍÒ¨ÒÃÂ촹ѷÕè¹Ñº¶×Í

´Ô©Ñ¹¡ÓÅѧàÃÕ¹ MBA/HRM à»ç¹à·ÍÁ·ÕèÊͧ·ÕèÍѧ¡ÄɤèÐ ÃÙéÊ֡˹ѡã¨ã¹ËÅÒ æ ÇÔªÒà¾ÃÒÐà¹×éÍËÒÇÔªÒãËÁèÊÓËÃѺ¤ÇÒÁÃÙéËÃ×ÍÊÔ觷Õèà¤ÂàÃÕ¹ÁÒ¡è͹ ÍÂÒ¡àÃÕ¹¶ÒÁÍÒ¨ÒÃÂìã¹àÃ×èͧ change management ¤èÐ ¤×ʹԩѹä´é§Ò¹ÁÒªÔé¹Ë¹Öè§ãËéà¢Õ¹à¡ÕèÂǡѺ "the manner in which Leadership can be used within the change process and how it can support managing the complexity of organisational change". ´Ô©Ñ¹ÃÙéÊÖ¡ÇèÒËÑÇ¢é͹Õéà»ç¹ËÑÇ¢éÍ·Õè¡ÇéÒ§ÁÒ¡ ¨Ö§ÍÂÒ¡¢Í¤Óá¹Ð¹ÓÍÒ¨ÒÃÂìÇèҴԩѹ¤ÇèÐàÃÔèÁ¤é¹¤ÇéÒÍÂèÒ§äà áÅÐ㹧ҹà¢Õ¹¹Ñ鹤ÇèФÃͺ¤ÅØÁàÃ×èͧÍÐäúéÒ§ ¢Í¢Íº¤Ø³Åèǧ˹éÒ¤èÐ

¡ÒúÃÔËÒçҹ¡Ñº¹Ô·Ò¹µÒºÍ´¤ÅÓªéÒ§

ã¹àÃ×èͧ¢Í§µÒºÍ´¤ÅÓªéÒ§
¶éҨоٴä»áÅéÇà»ç¹¡ÒÃÍØ»ÁÒÍØ»äÁ¤ÃѺ

ËÁÒ¤ÇÒÁÇèÒ
1.¤¹àÃÒ¹Ñé¹ÁÕÀÙÁÔËÅѧ ¡ÒÃÈÖ¡ÉÒáÅлÃÐʺ¡Òóì·ÕèᵡµèÒ§¡Ñ¹¨Ö§·ÓãËé¡ÒÃÁͧÊÔè§à´ÕÂǡѹáµèÃѺÃÙéáÅеդÇÒÁÍÍ¡ÁÒã¹á¹Ç¤Ô´ËÃ×Í·ÑȹзÕèµèÒ§¡Ñ¹ à˵Øà¾ÃÒФÇÒÁᵡµèÒ§µÒÁ·Õè¡ÅèÒÇäÇé¢éÒ§µé¹
2.áÅдéÇÂÊÔ觷ÕèᵡµèÒ§¡Ñ¹¹Ñé¹·ÓãË餹àÃÒÁÕ¤ÇÒÁÂÖ´ÁÑ蹶×ÍÁÑè¹ ÁÕ·Ô°Ô áÅÐÂÍÁÃѺ¤¹Í×è¹ÂÒ¡ «Ö觹Óä»ÊÙè¡ÒÃÁÕ¤ÇÒÁàËç¹·ÕèäÁèŧÃÍ¡ѹ

¼ÙéºÃÔËÒ÷ÕèÁÕ¤ÇÒÁÊÒÁÒö¨Ðµéͧ
-à¢éÒ㨶֧¤ÇÒÁᵡµèÒ§¢Í§¤¹·ÕèÁÕÍÂÙèËÃ×Í ·Ó§Ò¹ÃèÇÁ·ÕÁÀÒÂã¹Ë¹èǧҹ
-ãªé¤ÇÒÁÊÒÁÒö㹡ÒúÃÔËÒÃà¾×èÍ´Ö§¤ÇÒÁᵡµèÒ§¢Í§¤¹àËÅèÒ¹Ñé¹ ÁÒ·Ó§Ò¹ãËéºÃÃÅØÀÒáԨ ËÃ×Í à»éÒËÁÒ¢ͧͧ¤ì¡ÃãËéä´éÍÂèÒ§ªÒ­©ÅÒ´

¼ÁàËç¹ÇèÒ¼Ùé·ÕèÍØ»ÁÒÍØ»äÁÂàÃ×èͧ¹Õéà¡è§·Õà´ÕÂÇ (äÁèá¹èã¨ÇèÒà»ç¹¢Í§¼ÃÑ觪ҵÔã´à¾ÃÒÐà¤ÂÍèÒ¹¾ºáÅÐàËç¹äÇ æ ¤ÃѺ)
ÊÃØ»áÅéǤ§·ÃÒº¹Ð¤ÃѺÇèÒ¼ÁàËç¹ÍÂèÒ§äÃ


´Ã.´¹Ñ à·Õ¹¾Ø²
Dr.Danai Thieanphut
DNT Consultants