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˹ѧÊ×ÍàÅèÁãËÁè¢Í§¼Á ª×èÍ ¡ÒõÅÒ´ÂؤÊÃéÒ§ÊÃäì 4.0 à¾Ô觨ÐÇÒ§µÅÒ´àÁ×èÍà´×͹·ÕèáÅéǹÕé ËÅѧ¨Ò¡·Õè¼Áä´éà¡ÃÔè¹ÁÒ¹Ò¹ËÅÒÂà´×͹ ˹éÒ»¡à»ç¹ÊÕÊéÁÊ´ãÊ Í͡Ẻâ´Â·ÕÁ§Ò¹áºÃ¹´ìàͨºØ¤Êì ã¤Ã·Õèʹ㨡çä»ËÒ«×éÍä´éµÒÁÃéҹ˹ѧÊ×͹ФÃѺ ¢¹Ò´¾çͤà¡çµºØ¤ ÃÒ¤ÒàÅèÁÅÐ ñöð ºÒ·
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¼ÁäÁè¹Ö¡àÅÂÇèÒÇѹ˹Öè§âÅ¡·Ñé§âÅ¡ ¨ÐãËé¤ÇÒÁʹ㨡ѺàÃ×èͧ Creative ¶Ö§¡éºÍ§¤ì¡ÒÃÊË»ÃЪҪҵÔâ´Â UNCTAD ¨Ð¹ÓÁÒµÑé§à»ç¹¹âºÒÂàÈÃÉ°¡Ô¨âÅ¡ÂؤãËÁè Creative Economy áÅÐÃÑ°ºÒÅä·Â¡ç¡ÃÐâ´´¤ÇéÒ¹ÓÁÒà»ç¹¹âºÒÂáËè§ªÒµÔ ÁÕ˹ѧÊ×ÍÍÍ¡ÁÒÁÒ¡ÁÒ àªè¹ “The Creative Economy How People make money from ideas” ¢Í§ John Howkins “The Flight of the Creative Class” ¢Í§ Richard Florida áÅÐÅèÒÊØ´¤×Í “Marketing 3.0” ¢Í§ Philip Kotler ·Õèà¹é¹àÃ×èͧ The Age of Creative Society
Çѹ¹×éǧ¡ÒõÅÒ´âÅ¡¡ÓÅѧÎ×ÍÎҡ麼ŧҹ¢Í§ Steve Jobs ·Õèà»ç¹ Creative Marketing Man ãªé Creativity ¢Í§à¢Ò ÊÃéÒ§ iPod, iPhone, iPad ·Õè´Ñ§ÃÐàºÔ´âÅ¡¤¹µéͧä»à¢éÒ¤ÔÇÂÒǵÑé§áµèµÕ 5 ·Ø¡¤ÃÑ駷Õèà¢ÒÇÒ§µÅÒ´ ´éÇÂÊâÅ᡹ “Think Different” ÁÒâ´ÂµÅÍ´ à´ç¡Ë¹ØèÁÍÒÂØ 20 ÍÂèÒ§ Marc Zuckerberg ·Õè¡ÅÒÂà»ç¹ÍÀÔÁËÒàÈÃÉ°ÕËÁ×è¹ÅéÒ¹´éÇ Facebook ·Õèà¢ÒàÅ蹡Ѻà¾×è͹ã¹Ë;ѡ¹Ñ¡ÈÖ¡ÉÒ ·Ñ駷Õè¡è͹˹éÒ¹Õéà¢Òà¾Ôè§ä»¿Ñ§ Bill Gates ÈÔÉÂìà¡èÒÃØè¹¾Õè¨Ò¡ Harvard ºÃÃÂÒ ¤ÇÒÁÊÓàÃ稢ͧ Microsoft ·ÕèàÍÒª¹Ð IBM ÂÑ¡ÉìãË­èÊÕ¿éҢͧÍàÁÃÔ¡Ò áÅСÅÒÂà»ç¹¤¹Ë¹ØèÁ·ÕèÃÇ·ÕèÊØ´ã¹âÅ¡·Ñ駷ÕèàÃÕ¹ÁËÒÇÔ·ÂÒÅÑÂäÁ診
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