ᨡ˹ѧÊ×Í Green Marketing ¾ÔÁ¾ìà¢ÕÂÇ¡ÒõÅÒ´ÇÔÇѲ¹ìâÅ¡
˹ѧÊ×Í Green Marketing ¾ÔÁ¾ìà¢ÕÂÇ¡ÒõÅÒ´ÇÔÇѲ¹ìâÅ¡
ª×èÍ˹ѧÊ×Í : Green Marketing ¾ÔÁ¾ìà¢ÕÂÇ¡ÒõÅÒ´ÇÔÇѲ¹ìâÅ¡ ª×èͼÙéà¢Õ¹ : Jacquelyn A.Ottman ª×èͼÙéá»Å :ÇÕÃÐ ÁÒ¹ÐÃÇÂÊÁºÑµÃ ISBN : 978-974-9672-94-5 ÃÒ¤Ò : 280 ºÒ· ¨Ó¹Ç¹Ë¹éÒ : 332 ˹éÒ Êӹѡ¾ÔÁ¾ì : àÍÍÒÃìä;Õ
“Green Marketing ¾ÔÁ¾ìà¢ÕÂÇ¡ÒõÅÒ´ÇÔÇѲ¹ìâÅ¡” Starbuck,Toyota,HSBC,Nissan,Timberland ÏÅÏ ¡Ã³ÕÈÖ¡ÉÒ¨Ò¡ºÃÔÉÑ·ªÑé¹¹ÓÃдѺâÅ¡ »Ñ鹸ØáԨãËéµÔ´ “áºÃ¹´ìÊÕà¢ÕÂÇ”
˹ѧÊ×ÍàÅèÁà´ÕÂÇ·Õè¨ÐµÍº·Ø¡¤Ó¶ÒÁÊÓËÃѺÂØ·¸ÈÒʵÃì ¡ÒÃÍ͡Ẻ¸ØáԨÊÕà¢ÕÂÇ·ÕèÊÒÁÒö¹Óä»»¯ÔºÑµÔ¨ÃÔ§ä´é - ¸ØáԨ¢Í§¤Ø³áµ¡µèÒ§á¤èäË¡¹àÁ×èÍà·Õº¡Ñº¤Ùèá¢è§ ? - ¸ØáԨ¢Í§¤Ø³ãªéÇѵ¶Ø´Ôº¹éÍ·ÕèÊØ´à·èÒ·Õè¨Ðà»ç¹ä»ä´éÃÖÂѧ ? - ªèÇÂÅ´¡ÒÃãªéÊÒÃà¤ÁÕáÅÐÊÒþÔÉä´éËÃ×ÍäÁè ? - »éͧ¡Ñ¹¡ÒÃÅ´»ÃÔÁÒ³¢Í§àÊÕ·Õèà»ç¹ÍѹµÃÒÂä´éá¤èä˹ ? - Å´¡ÒÃãªé¹éÓä´éÁÒ¡¾ÍËÃ×ÍÂѧ ? - Å´¡ÒûÅèÍ¡êÒ«àÃ×͹¡ÃШ¡ä´éËÃ×Íà»ÅèÒ ? - Í͡ẺáÃèØÀѳ±ìãËÁèà¾×èÍÅ´¡ÒÃãªéÇѵ¶Ø´Ôºä´éËÃ×ÍäÁè ? - à»ÅÕè¹ÁÒãªéÇÑÊ´ØÃÕä«à¤ÔÅä´éËÃ×ÍÂѧ ? - µÑ駨شÃѺ¼ÅÔµÀѳ±ìà¾×è͹ÓËÅÑÁÒÃÕä«à¤ÔÅ ËÃ×ÍàµÃÕÂÁÇÔ¸ÕÍ×è¹æ à¾×èÍãËéÅÙ¡¤éÒÊ觡ÅѺÁÒà¾×èÍÃÕä«à¤ÔÅËÃ×ÍÂѧ ? - ·ÓãËé¼ÅÔµÀѳ±ìáÅкÃèØÀѳ±ì»ÅÍ´ÀÑÂàÁ×èÍà¼ÒËÃ×ͽѧ¡Åºä´éËÃ×ÍäÁè ?
“ÊÃéÒ§áºÃ¹´ìÃÑ¡âÅ¡ à¾×èÍãË餹·Ñé§âÅ¡ÃÑ¡¸ØáԨ¢Í§¤Ø³”
|
PantipMember Point ᨡ˹ѧÊ×Í Green Marketing ¾ÔÁ¾ìà¢ÕÂÇ¡ÒõÅÒ´ÇÔÇѲ¹ìâÅ¡ ¨Ó¹Ç¹ÃÒ§ÇÑÅ 20 àÅèÁ ¨Ó¹Ç¹¤Ðá¹¹ãªéáÅ¡ 450 ¤Ðá¹¹ ¨Ó¹Ç¹ÃÒ§ÇÑÅ/ÊÁÒªÔ¡ 1 àÅèÁ ÃÐÂÐàÇÅÒáÅ¡ÃÒ§ÇÑÅ 18 ¾.Â. 2554 - 1 ¸.¤. 2554 ÇÔ¸Õ¡ÒÃãËéÃÒ§ÇÑÅ ÊØèÁÁͺÃÒ§ÇÑÅ ¼Ùé⪤´Õ¨Ò¡¡ÒÃÊØèÁÃÒ§ÇÑÅ µéͧà¢éÒÁÒÂ×¹ÂѹÃѺÃÒ§ÇÑÅ ¼èÒ¹Ãкº¤Ðá¹¹ÊÁÒªÔ¡ ÀÒÂã¹Çѹ·Õè 7 ¸.¤. 54 ÁԩйÑé¹Ãкº¨Ð¹ÓÃÒ§ÇÑÅä»ãËé¼Ùé·Õèä´éÊÓÃ᷹ͧ ÇÔ¸Õ¡ÒÃÃѺÃÒ§ÇÑÅ ARIP ¨Ð¨Ñ´Êè§Ë¹Ñ§Ê×ÍãËé·Ò§ä»ÃɳÕÂì (ÀÒÂã¹»ÃÐà·Èä·Âà·èÒ¹Ñé¹) ÃÒª×èͼÙéä´éÃѺÃÒ§ÇÑÅ
ÃÒÂÅÐàÍÕ´ PantipMember Point
ËÁÒÂà赯 : ¼ÙéáÅ¡ÃÒ§ÇÑŨÐÂѧäÁèä´éÃÒ§ÇÑÅ ¨¹¡ÇèÒ¨ÐÁÕ¡ÒÃÊØèÁÃÒ§ÇÑÅ â´ÂÊÁÒªÔ¡¨Ðµéͧà¢éÒÁÒµÃǨÊͺÇèÒä´éÃѺÃÒ§ÇÑÅËÃ×ÍäÁè´éǵ¹àͧ ·ÕèÃкº¤Ðá¹¹ÊÁÒªÔ¡ (äÁèÁÕ¡ÒÃá¨é§¼Åä»ãËé·ÃҺ㹪èͧ·Ò§Í×è¹) ·Ñ駹Õé¼Ùéä´éÃѺÃÒ§ÇÑÅ·ÕèäÁèÂ×¹Âѹ¢éÍÁÙÅãËé¤ÃºÀÒÂ㹡Ó˹´ àªè¹ Â×¹ÂѹÃѺÃÒ§ÇÑÅáÅéÇ áµèäÁèãËé¢éÍÁÙŪ×èÍ-¹ÒÁÊ¡ØÅ ËÃ×ÍãËé·ÕèÍÂÙèäÁè¶Ù¡µéͧ ¨Ð¶Ù¡µÑ´ÊÔ·¸Ôì㹡ÒÃÃѺÃÒ§ÇÑÅ
¼ÙéʹѺʹع¡Ô¨¡ÃÃÁ
|
|
Create Date : 18 ¾ÄȨԡÒ¹ 2554 |
|
0 comments |
Last Update : 9 ¸Ñ¹ÇÒ¤Á 2554 10:19:39 ¹. |
Counter : 5567 Pageviews. |
|
|
|