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͡ẺẺͺ

͡ẺẺͺԸԨԧǨդäͺöͺѵػʧԨ ͡ẺẺͺͧԨó觵仹

1. çҧẺͺ ͧӹ֧֧繢ͤӶբŨ繷ѭ Ф١ͧͧẺͺͧͶ ( Reliability )

( ͺ͹ѹء) դ§ç ( Validity ) ( Ǩͺ¹ Ҥ IOC X.SD )

2. ٻẺͧӶ ͤӶêѴਹ㨧 ͺ

. ӶԴ( Open ended Question )繤ӶԨ˹˹) ӵͺ ҹբʹ㹡þѲͧҧ ԨµͧǺػͧӵͺ

. Ӷ»Դ(Close - ended Question) 繤Ӷշҧ͡ͺ˹餧


ͺӶẺդӵͺ͡ 2 (Simple dichotomy question
Two way question ) 繤Ӷ觵ͧͺ͡ 1 ӵͺ ҡ 2 ӵͺ繷ҧ͡ ҧ

ҹԴҺѷͧҹաûѺاͻѺاк

( Reengineering )

1.ûѺا 2. ûѺا

2.ӶẺշҧ͡ (Determinant choices question) ͤӶẺµ͡ ( Multiple choices question) 繤Ӷշҧ͡ еͧͺ͡§ 1 ӵͺҡ¤ӵͺ ѧҧӶ˵ؼ㹡õѴԹ㨫ͧ͢ҹ¢ͧ
˵ؼ㹡õѴԹ㨫ͧ͢ҹӤѭش͢

1.Թ͡»

2.ŴҤԹӡҤһ

3.ջҤԹЪ繪Ѵਹ

4.âԹԹ

5.ԡèѴ觶֧ҹ

6.ԡ觫ԹҷҧѾ

7.١Һԡõͧ

8.ԡԺͧ١

9.ɳ˹ҹ

10.ªҹ

11.èѴҹ

12.ᨡ ͧҤس

13.öͧѡҹ

14. ( ôк).........................................................

3.Ӷ˹ ( Frequency determination question) 繤Ӷ˹ҧ͡繤餧 ( Zikmund. 1977 : 382 ) ѧҧ

ҹԡ÷ѷ駵ѻ

1. 1-2 2. 3-4 3. ҡ 4

4.ӶẺ͡ͺ¢ (Checklist question) 繤Ӷշҧ͡˹餧ͺ 1 Ӷͺ¤ӵͺ ѧѧҧ

Թҷҹǹ˭Թһ

1.ͧШѹ 2.ͧ

3.ͧ 4. (ôк).............................

5.šèѴӴѺȹ(Attitude rating scales) 繡ѴͨѴӴѺȹ Likert scale,Semantic differential Stapel scale

6.ӶẺ Likert scale 繡Ѵȹ¡˹дѺҡǡѺ繴繴 ѧҧ

ҹ繴ҺԡâͧҤþҳԪ·仴աҺԡâͧҤ .

繴ҧ 繴 繴 繴ҧ

5_________ 4._______ 3.______ 2.______ 1.__________

(7) ӶẺ Semantic differential scale šѴȹ 7 дѺ 繪ǧҹش᷹ͧسѵԴͤسѵԴҹش ҹش᷹سѵԷ繨ش͹ ѧѧҧ šѴԴ繵ͺԡâͧҹ¢ͧ

ҹդԴ繵ͺԡâͧҹ¢ͧҧ

Ǵ __:__:__:__:__:__:__ Ҫ

зѺ __:__:__:__:__:__:__ зѺ

дǡ __:__:__:__:__:__:__ дǡ



(8) ӶẺ Stapel scale šѴȹԫ觡˹Ţ ¤ṹ㹪ͧ˹ 1. ͧ +5 仨֧ -5 Ҽͺ͡ṹ繺ǡʴ֧дѺ ѧҧ ººԡâͧҹ¢ͧ

-5 -4 -3 -2 -1 +1 +2 +3 +4 +5

úԡ÷Ǵ

դԵ

ѵ

ʶҹдǡ

(9) ӶẺѴѹѺ( Ranking question )繡ѴѹѺسѵԢͧԴ 觢ͧ˹ ѧҧ

ô§ӴѺԹһ㴵仹ҡ§ Ţ 1 ˹Ңͷ Թҹ鹢ҡش Ţ 2,3 ˹һԹҷͧŧҵӴѺ ( 3 ѹѺҹ)

1.ͧШѹ 2.

3.ͧ 4.ͧ

5.ѡ 6.õ

7. ( ôк).....................................

(10) ӶẺŤӤѭ ( Importance scale ) 繤ӶͺṹӤѭͧسѵ ѧҧ

ҹԴһѭػä仹ռšзͤ稢ͧáԨҹ¢ͧӢͧҹҡ§

ѭҷռšз͸áԨ áԨҹ¢ͧ
дѺѭػäռšз

ҡش
ҡ
ҹҧ

ҡ

H ¡Թҷ١

͡ըӹǹҾ

H Թѹ

H Թçͧâͧ

H 鹷ع㹡ëԹ٧ͧ

Ҥ٧Ҥ觢ѹ

H ɰԨӫ觷ͧ

ŧ

H 觢ѹ 7- eleven

AM.PM 繵

H 觢ѹҧþԹ

H 觢ѹҹ

ŵ

H ѹ仫ԹҨҡ

H ͺԡõͧ

H ӹǹ١չ

3.ͤӶẺͺ

Ӷ
Ӷա§

1.ɷ㨧

2. ӶҾٴ

3. Ш͵ç
ա§ҷѺ͹ҡ
ա§ӶФӶҡ
ա§
ա§ӶѺ͹
ա§ҧ
ա§Ӷͧ鹤

ẺѧࡵСͺ

çԨͧ "ѭ ػä СطõҴͧáԨҹ¢ͧ㹷ȹТͧСͺ١ࢵا෾ҹ"

ǡѺСͺ

ѡɳҹ
( ) 1. ѡɳҹẺԴͧѺҡ

( ) 2. ѡɳҹẺԴͧѺҡ

( ) 3. (ôк) [ ] 63


( ) ( ) ˭ԧ [ ] 64

ŷ
( ) 1. Դ˭

( ) 2. ҹ

( ) 3. 㹫·դҡ

( ) 4. 㹫·դ

( ) 5. (ôк) [ ] 65

ѡɳТͧҹ
( ) 1. ҤþҳԪ ( ) 2. ҹ

( ) 3. ( ) 4. (ôк)..[ ] 66

ҤþҳԪ/ҹ/ բҴ
( ) 1. 1 ( ) 2. 2

( ) 3. 3 ( ) 4. (ôк)[ ] 67

ͧԹҷ
( ) 1. ͧШѹ ( ) 2.

( ) 3. ͧ ( ) 4. ͧ

( ) 5. ѡ ( ) 6. õ

( ) 7. (ôк).. [ ] 68-74

ѧࡵеͧѹ֡ǡѺӶ (Who) (What) (When) ˹ (Where) 觨繵ͧ͡Ẻͺ㹡͡͡ẺҹԨ Ӷ (Why) ҧ (How) ҨЫ͹ ѭҡԨ¤èкض֧˵آͧѧࡵԸաǢͧѺͧ͡ ѧࡵٻẺдлҡҤèѡɳзµ͡ èӴѺ鹵͹ѡ˵ؼ㹡ûԺѵԡë èաúѹ֡ѧࡵѭѡɳ еͧѴѧͧ´Ǩ֧ٻẺС÷ͺǧ˹ ¤ӹ֧سҾͧ觷ѧࡵ

ҧẺͺͺ͡

ѧҧʴẺͺͺ͡ Сͺ 2 ǹ ǹ 1 ẺͺѴԴ繢ͧͺ ǹ 2 繢Ţͧͺ

Ẻͺ١ҹ¢ͧ

çԨͧ "ѭ ػä СطõҴͧáԨҹ¢ͧ㹷ȹТͧСͺ١ࢵا෾ҹ"

͹ 1 Դ繢ͧ١ҹ¢ͧ

ôͤͧ͡ çѺͤҹԨó͡ ;ԨóҷҹդԴ繵ͤдѺ 㹪ͧçѺԴ繢ͧҹ

Ѩµ仹˵ب٧㹡õѴԹ㨫ͧ͢ҹҡ§
Ѩ·Ǣͧ
дѺͧ˵ب٧

ҡش
ҡ
ҹҧ

·ش

Թ͡»
ŴҤԹӡҤһ
ջҤԹЪ繪Ѵਹ
âԹԹ
ԡèѴԹҶ֧ҹ
ԡ觫ԹҷҧѾ
١Һԡõͧ
ԡԺͧ١
ɳ˹ҹ
ªҹ
èѴҹ
ᨡͧҤس
öͧѡҹ
(ôк)


2.Թҷҹǹ˭Ԥһ

( ) 1. ͧШѹ ( ) 2. ͧ

( ) 3. ͧ ( ) 4. (ôк)

3.ҹԴҹҤպԡա㹴ҹ㴺ҧ

ҧÅ

͹ 2 ǡѺ١ҹ¢ͧ

1.

( ) 1. ( ) 2. ˭ԧ

2.

( ) 1. ӡ 25 ( ) 2. 25-35

( ) 3. 36-45 ( ) 4. 46-55

( ) 5. ҡ 55

3.Ҫվ

( ) 1. ѡ¹/ѡ֡ ( ) 2. Ҫ/ѰˡԨ

( ) 3. ѡҹ˹§ҹáԨ ( ) 4. ҹ/١ҧ

( ) 5. ͺҹ/ҹ ( ) 6. (ôк)

4.дѺ֡

( ) 1. ж֡ ( ) 2. Ѹ֡ҵ͹

( ) 3. Ѹ֡ҵ͹/Ǫ. ( ) 4. ͹ػԭ / .

( ) 5. ԭҵ ( ) 6. ԭⷢ

( ) 7. (ôк) .

5.ҹҫͧ͢ҹ駵ѻ

( ) 1. 1-2 ( ) 2. 3/4

( ) 3. ҡ 4

6.¢ͧҹ

( ) 1. ǡ ( ) 2. 繷ҧҹ

( ) 3. (ôк)..

ẺɳҨẺͺ¨кѹ ɳ ҷ ش ʶҹɳ оѡҹɳ

Ẻͺͧ ¹çԨ (Research Proposal)

ԨóҢͤ仹ǹ㴢ͧǢçԨ 仹

.ش¢ͧԨ

.ŷҴҨѺ / ӤѭͧԨ

.ͺࢵͧԨ

.԰ҹ

.觢

.ԸաôԹԨ

.ЪҡСҧ

.. 1. Ǩѡɳоĵԡ зȹԢͧ١ǹ

.. 2. Ԩ¤駹֡ҡѺҧ١ ١ǹ

. 3. ҺѡɳоĵԡзȹԢͧ١ǹ ͹Ӣ

ª㹡á˹طõҴ

... 4. ֡ͧáԨԡëѡͺմͧࢵا෾

5. ֡ҷȹԢͧյ͸áԨԡëѡͺմͧࢵا෾

6. ֡ҡطҧõźҴͧáԨԡëѡͺմͧࢵا෾

7. ֡Ҥ駹ǨŨҡؤ 3 Ңͧҹԡ

ѡͺմͧ ١ҷԡ м价ԡ

8. 㹡ԡëѡͺմͧ٧

9. úԡ鹻ѨӤѭش㹡ô֧ٴ١ԡëѡͺմͧ

10. Һ֧СõҴͧáԨѡͺմͧ

11. Һѭػõҧ 觨Ƿҧ㹡ʹԸա

ѺاἹҹҧõҴ ѹ繻ªͼСͺáԨ мͧŧع͹Ҥ

. 12. ֡ҤͧǡѺٻẺ ѹ ͼ ͡лѨ

͡ͼٻ

13. Һͧâͧ١ǡѺٻẺ ѹ ͼ㹡͡ͼٻ

. 14. ɳ쾹ѡҹ·شǡѺѡɳТͧ١оĵԡͧ͢͡١

15. ѧࡵóش ҧþԹ

16. ֡ҤҢ͸áԨӴèآǴ

17. ֡һѨ·ԷԾŵ͡õѴԹ㨺ӴèآǴ

18. ֡ҾĵԡͧǡѺӴèآǴ

19. ͧ͢ӴèآǴ ФسҾҵðҹзǧصˡ

͵зǧҸóآѺͧ繻Ѩ·ռš͡õѴԹ㨫

20. ĵԡзȹԢͧյ͹ӴèآǴࢵͧᵡҧѺ㹪

21. Һ֧Ѩ·ԷԾŵ͡õѴԹ㨺ӴèآǴ

22. ҺĵԡзȹԢͧյ͹ӴèآǴ

23. ҺѵԤҢͧáԨӴ

24. Ԩ¤駹͡ҧẺ੾е ӹǹ 400 ¨ҡ 4 ࢵѧѴشøҹ

25. ŷҡẺͺ»Դᨡ ǹŷ

ҡẺͺԴҵǹҳ (Rating Scale) Ҥӹdz

Фǹ§ູҵðҹ


. ʡ ..



Ẻͺͧ ЪҡСҧ

1. Ъҡ㹡Ԩ ¶֧

2. ҧ (Sample) ¶֧ ...

3. شӤѭͧҧ ..............

4. Ԩ仹 / ҧẺ

. 1. ɳѡáԨʺ㹡úáԨ

.. 2. 觤͹繡 Ӻѡ Ӻ

зӡ红ŷء͹㹵ӺŹ

.. 3. êԺ

... 4. ҧдѺӺ ·ӡѧѴ еӺ

.. 5. ͺԴͧѡҹѷ⪤ ء 5 ª;ѡҹͧѷ

.. 6. ҧ蹷觡µῪ蹭蹵ٹä

.. 7. èѺҡªͼ⪤ ӹǹ 10 ҡɳѵ÷觷¼ŷ㹡觢ѹš

8. ɳԡçҺٹشøҹ Ἱ 20

.9. ѡ֡çüѴؤ 蹷 3 ¡ҧŢ

10. ҧҧö¹좹Ҵҧ Եҡçҹ˹͹ҵǨͺسҾ

.11. ɳҪҹ BOI FAIR

12. ҧѡ֡çüѴؤء 駪˭ԧѧ֡ʶҺѹҪѯشøҹ

Ẻͺ ͧ

ҡǨԴ繢ͧѡҹ 110 յ¡÷ȹ ѺẺǨ׹ 80 ش 繤ӵͺͧѡ֡Ҫ 30 ش ˭ԧ 50 ش ¡չѡ֡ʴԴ ѧ

¡
ҡش
ҡ
ҹҧ

·ش

ҹͺ¡õ仹ҡ§


1. 㹻
70
5
4
-
-

2. ǵҧ
50
30
-
-
-

3. ʹһѭҺҹͧ
20
20
20
10
9

4. Ф
35
35
3
2
5

5. Ҿ¹
12
15
20
15
15

6.
5
37
23
10
5

¹ҧʴš ͸Ժ¼šµҧ

ҧ 1 ТͧͺẺͺ¡

ҧ 2 Фǹ§ູҵðҹͧԴ¡÷ȹ




 

Create Date : 11 Ҥ 2550    
Last Update : 11 Ҥ 2550 8:40:48 .
Counter : 5843 Pageviews.  

˹· 1 ǡѺáԨ

ǡѺáԨ

С¹
1. ФӤѭͧáԨ
2. شлѨ¾鹰ҹͧûСͺáԨ
3. ҾǴ觢ŷҧáԨ
4. ԨҧáԨФѹҧáԨѺؤ

شʧ¹
1. ͸Ժ¤ФӤѭͧáԨ
2. ͡شлѨ¾鹰ҹͧûСͺáԨ
3. ͡ҾǴ觢ŷҧáԨ
4. ͸Ժ¡ԨҧáԨФѹҧáԨѺؤ

ФӤѭͧáԨ

¢ͧáԨ
áԨ (Business) 繡ԨǢͧѺüԵ è˹ Сúԡ͡Ԩ ǡԴա繵Թ ռŵͺ᷹ٻẺ 㹢ǡѹ§ѺâҴع
- üԵ (Production) ôԹԨҧҹüԵԹ 觤ͺ֧üԵҧҹɵ صˡ С÷ͧ
- è˹ (Distribution) ôԹԨͨҡüԵ ¹Թ ¤֧ä Сäһա
- úԡ (Service) ôԹԨҧáԨٻẺԡӹ¤дǡ㹴ҹҧ øҤ ÷ͧ 繵
ػ áԨ ¶֧ "ôԹԨ ºؤ͡ؤš зǡԴѧŵͺ᷹繡" 觨ҡ¢ҧ Ҷ繡ԨҧáԨǹ еͧ繡Ԩѧšͼŵͺ᷹ Ԩҧҧ繸áԨ ͧҡѧŵͺ᷹繡 ôԹҹͧѰ ҧҧǹ ҧç¹ çҺ ͡ԨҸóеҧ ͧŹԸ 繵

ҷФӤѭͧáԨ
ôԹԨҧáԨǢͧѺ繨ӹǹҡ դӤѭ觼ŵɰԨСþѲҢͧ㹴ҹҧ 觾ػѧ
- ҷ㹡ҧҹҧҪվ¡ҵðҹͧЪҪ٧ ôԹԨҧáԨٻẺ㴡 觼Դèҧҹ ЪҪ㹻էҹ㹡§ͧ ӹҨ㹡Թͫ觢ͧػ 赹ͧҧ蹤赹ͧФͺ հҹСФسҾԵբ
- áԨͧѰҡèѴ ͻЪҪէҹ ѰöѴҡ ҡҹ ѰйҧҸóªҸóٻҧ ѺЪҪ ç¹ çҺ 繵
- áԨŴѭҪҡ ÷ЪҪդ էҹ դ繵ͧҪҡ ͧ任鹨 ¼ ͪԧѾԹ ͻСͺҪվبԵ ѰͧŴѭ㹡èѴҳѺûҺü ЪҪբѭѧҴǡѺü·ͧҷѾԹ
- ҷ㹡þѲɰԨͧ ÷áԨµҧͧաèҧҹ ЪҪէҹ աáШ٧ ЪҪԹ ЪɰԨ ö觢ѹѺҹһ
- ҷ㹡êԴþѲҷҧ෤ 觢ѹѹҧáԨзդ㹡þѲлѺاسҾԹ 駺ԡôҹҧ ˹͡Ҥ觢ѹ Сҧ֧١ 觡֡Ҥ鹤ҾѲҤسҾкԡ 觼ԴþѲ෤ҧշش

شлѨ¾鹰ҹͧûСͺáԨ

ش¢ͧûСͺáԨ

ôԹáԨȵҧըش㹡ôԹԨ 觾ػѧ
- ͧá
- ͧ觷շش͹䢢ͧҤС觢ѹ
- ͧä蹤ҧáԨ
- ͧä˹ԭԺ
ش¢ͧСͺøáԨ ੾Фͧüš٧ش 繨شѡСͺõͧҡش ¤ҵͧͺ¼šҡش§ҧ ӹ֧֧ СͺõͧդѺԴͺФӹ֧֧šзյѧǹ õçҹصˡкáӨѴͧ· ¢ͧ¨ҡçҹ Դ繾ҧԵ駢ͧ ѵ Ǵҧ

Ѩ¾鹰ҹͧûСͺáԨ
ûСͺáԨ繵ͧ»Ѩµҧ ôԹԨ仴´ صѵػʧШش· Ѩ¾鹰ҹӤѭͧûСͺáԨ Сͺ
1. (Man)
2. Թع (Money)
3. ʴػó (Materials)
4. ͧѡ (Machines)
5. 㹡úèѴ (Management)

ҾǴ觢ŷҧáԨ

ҾǴҧáԨ
ҾǴҧáԨ ¶֧ Ѩ·ػä çѹԷԾ觼šз͡ôԹáԨ ͡ 2
1. Ѩ·Ǻ (Controllable Factors)
1.1 Եѳ (Product)
1.2 Ҥ (Price)
1.3 ͧҧâ (Place)
1.4 â (Promotion)

2. Ѩ·Ǻ (Uncontrollable Factors)
2.1 ǴҧɰԨ (Economics Environment)
2.2 ǴҧҹСͧ (Legal and Political Environment)
2.3 ǴҧҹѧѲ (Social and Cultural Environment)
2.4 Ǵҧ觢ѹ (Competitor Environment)
2.5 Ǵҧ෤Ф˹ҷҧԪҡ (Technology Environment)
2.6 ĵԡͧ (Consumer Behavior)

觢ŷҧáԨ
ŷҧáԨդӤѭҧ㹡ôԹáԨ㹴ҹüԵ è˹ Թ СèѴ բŷҧáԨ§ Ъ㹡õѴԹ ҧἹ Сá˹طԸ㹡ûСͺҧ١ͧ ˹͡Ҥ觢ѹ ͡ 2
1. 觢㹡Ԩ (Internal Sources) ͡õҧ ѵԡë͢ ͡÷ҧúѭ 繵 öһСͺҧἹ ͡ С˹ԸաôԹҹͧáԨ͹Ҥ
2. 觢¹͡Ԩ (External Sources) 繢ŷҡ֡Ҥ鹤 öҡ˹ѧ Ե ͢õҧ ˹§ҹͧѰҤ͡ ੾мŧҹԨ ҹԪҡ ǹ觷õѴԹ㨷ҧáԨҧջԷҾ

ԨҧáԨФѹҧáԨѺؤ

ԨҧáԨ
3 ˭
1. ԨǡѺԹ (Product Activities) Сͺ
1.1 ҧἹоѲҼԵѳ (Product Planning)
1.2 ëСâ (Buying and Selling)
1.3 èѴӴѺҵðҹԹ (Grading and Standardizing)

2. ԨǡѺèѴ˹ (Distributing Function)
2.1 â (Transportation)
2.2 ѡԹ (Storage)

3. Ԩӹ¤дǡҧ (Facilitation Function)
3.1 Թ (Finance)
3.2 § (Risk Taking)
3.3 ҢŷҧõҴ (Marketing Information)

ѹҧáԨѺؤ
ѹҧáԨѺؤŨդѹѹ 2 ѡɳ
- 㹰ҹз繼СͺҢͧԨ
- 㹰ҹз繼

ҧá ö˹ҧѴਹ ؤ㴨繡Сͺ ͺؤ㴨繡 㹢з繼Сͺù ѧ繼ǡѹ ¡ҧ СͺüԵǹ դͧͧѡѺüԵ öԵͧѡùͧ 繵ͧ仨Ѵ ¤ҼСͺüԵǹ繼ǡѹ

ҧԧ http://www.tice.ac.th/Online/Online2-2547/nantaporn/N1.htm




 

Create Date : 11 Ҥ 2550    
Last Update : 11 Ҥ 2550 8:16:56 .
Counter : 640 Pageviews.  


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